subject: Tips To A Successful Postcard Marketing [print this page] Postcards are very popular marketing strategies for any business as they are often very simple and affordable to produce. In fact, it is not that hard to do postcard printing yourself if you just have the right equipment with you.
Simple and cost effective postcards are indeed worthwhile business tools that any business should have, especially in these modern times. They can very well provide that traffic you are looking for when you have a website, or generate a flood of interest that can lead to a mountain of sales.
Nevertheless, despite postcard printing being simple and easy to do, still many business owners and marketers fail to maximize this marketing strategy. The reason is that most postcards do not have the capacity to really be effective with the customers theyre targeting.
To help you become more effective and maximize the response you get from your postcard, here are some of the best tips expert marketers have culled to help business owners.
1- Make sure you get your postcard to the right people. This means then that you have to focus on your mailing list. You have to ensure that your marketing tools go directly to those who are likely to be interested in what you have to offer, as well as those people who have the history of acting on the offers that appealed to them. The reason behind this is that youre more likely to get someone to buy from you if he or she is already interested in your product or service at the very first time he or she reads your postcard. You dont need to convince too much. With just the right set of words, they would definitely be encouraged to avail of your offer right away.
2- Become a friend to your target clients. Im not saying you get chummy with them. Just make sure that your postcard is set up to appear like a message coming from a friend when you design it. Dont make it look cold and impersonal. It would boost your response from your target clients if you provide them with a more personal and friendly touch to your postcard printing. Always remember that a friendly message in a postcard produces a pleasant emotional reaction more than anything else in your marketing arsenal.
3- Forget the sales pitch. Instead, focus on getting more sales inquiries from your target clients. Dont try to close a sale every time you send your postcard to your target clients. The space is just not enough to do that. You will need a bigger area to write all the information needed to convince them of your offers worth. If they really are interested, they would get up and call you or go to your website to get more information.
4- Be precise. Be clear and concise. Dont beat around the bush, and all those clichs applicable to this. Always remember that a postcard is a ready-to-read card because theres no envelope to hide it. What you have for your postcard is what your target clients will get in their hands right away. No need to open an envelope. So take advantage of this special circumstance. Go directly to the point of your message and get them to act immediately on your offer.
5-Watch your timing. Finally, be sure that your postcards arrive on time. This means that you need to get your postcard to the right people with enough time for them to act on your offer. This is especially true if you have promos and discounts with an expiration date. What would be the value of your postcard if your promo is already finished or that your discount sale will end tomorrow? Your target clients would not have enough time to digest your message, and act on the way you want them to react.
