subject: Fine Distribution Of Main Energy [print this page] and do home Air conditioning Than do central air-conditioning industry risk is relatively small. The present situation, expanding domestic demand and promote economic growth, although the 4 trillion yuan investment plan does not directly invest in central air-conditioning industries, but more than 4 trillion yuan of investment in basic construction projects, many of which ultimately involve the central air conditioning project procurement, the industry is indirectly good will Haier, Midea, Pescod, including many central air-conditioning business to bring more market opportunities.
From the national energy conservation policy and advocated the overall economic environment, energy saving, environmental protection will remain a central air-conditioning market in 2009 the leading direction, enterprises should focus on this theme to meet customer needs, create value.
Central air conditioning into a "treasure land"
Cruel than the market for domestic air conditioning, central air conditioning because of its main attack the domestic market, exports of small scale, by the RMB appreciation and exchange rate change is small, the industry has not been particularly affected, in 2008 the domestic market capacity of more than 35 billion yuan , maintaining a rapid growth.
The central air-conditioning industry is currently the State 4 trillion yuan on infrastructure investment has given great attention, the state investment in public infrastructure building facilities, the construction around the metro and airport are all involved in the purchase central air conditioning products. Online commercial air conditioning industry analyst Kongli Yun told the "China Electronics News" reporter, the new round of infrastructure construction in the leading role of the air conditioning industry is self-evident that in many air conditioning companies have started to pay attention 4 trillion yuan state the specific flow of capital. Ordinary residential home market on the leading role of the central air conditioning is limited, high-end residential villa role in promoting the more obvious, which calls for the promotion of further refinement, enhancing the practicality of products in the home place.
"By macroeconomic factors, in 2009 the industry is not optimistic expectations, many companies are adjusting their sales goals and sales strategies to cope with expected size of the market this year will maintain the scale of 35 billion yuan in 2008." Kong Liyun said "Despite the decline in growth, but this year the overall trend of commercial air conditioning market is relatively stable, the same as in 2007."
Enterprises have sophisticated layout
Turn central air-conditioning market is not only the traditional home air-conditioning company's strategic planning, is the market's needs. Domestic household air conditioner market is not only fiercely competitive and profits are also constantly being diluted. The central air-conditioning industry remained at double-digit profit margin, technology-based and strength-based air conditioning companies are eager to enter this market. In addition, this year the central air-conditioning market is bullish on the traditional home air-conditioning business is an important reason is that, Gree, Haier, Midea and other large central air-conditioning manufacturer had to Olympics Venues and the Beijing airport terminals and other large buildings to provide a central air conditioning products, product performance of these enterprises and businesses with construction capabilities are considerable strength.
Kong Liyun that national economic policy orientation, the progress of the national infrastructure is the impact of macro level factors, the formulation of corporate sales strategy, sales channel development and new market dynamics are affecting the development of internal factors, many enterprises are now market in 2009 and made detailed plans.
Relevant official said the United States, 2009, overall U.S. sales target for the central air conditioning is 70 billion, of which domestic sales of 45 billion, exports of 3.6 million. Demand will pick up for large projects and multi-line mainframe, increasing product and technology promotion efforts. Recently, the U.S. Central Air Conditioning and Toshiba Carrier again to jointly develop a new generation of DC inverter air conditioning products. The new US-DC conversion products higher energy efficiency and more environmentally friendly and energy saving. In addition, the company will also central air conditioning and a new family "air can" water heater, as new market growth, vigorously promote the domestic central air conditioning and "air to the" central cluster of hot water these two products to achieve market diversification layout.
2009, Haier central air-conditioning of the core strategy is to meet customer needs, and create user demand.
