subject: Techniques Of Top Seo Companies [print this page] Google's Big Change, What it Means to You
So here you are, in a whole with the walls caved in, what do you do? Hopefully your first step is to stop digging. In all of the bad SEO holes to be digging in, you must examine your situation and tailor your solution to the mistakes you have so far.
There are many theories as to the alteration that took place including which affected "long tail searches" such as: indexing change possibly to keep Caffeine fast, link valuation shift due to bad or manipulative links, phrase match shift, or authority site preference. Whatever the case may be, the solution is never to panic. The key is to figure out why your site was effected, do not just start changing things willy nilly because that may just cause more problems in the end. The loss of site traffic may very well have stemmed from bad SEO practices or fundamentals in which case it is time to get back to work.
Common sense and everyday activities tells us that the earth we inhabit is an unstable organism. Furthermore, common sense should then tell us that the further we dig into the earth's core (i.e. developing a site), the less stable it will become (the more likely it will be effected by changes). Everyday knowledge proves to us that if you were to dig straight down into the earth's crust 200 yards, cave-ins and other instabilities are bound to take place. This bad engineering practice in turn relates to bad SEO ground rules, have a solid foundation. The solution-to dig slowly and methodically placing supports or braces along the way to avoid walls collapsing. Then dig further, again placing more supports which in the end, will allow one to dig infinitely deep without threats of cave-ins (traffic loss).
Google's Big Change, What it Means to You
After the first piece of gold was found, over 300,000 people flocked to this new bountiful land in which half came by sea and the other by land. At first, all one had to do was scrape the surface and they would be rewarded heavily. As was such before Google's May revision, for instance; many could practice bad SEO techniques and still receive high volumes of traffic to their pages. However, once the surface treasure ran out (Google's algorithm change), larger operations had to take place which sent miners deeper and farther underground. Normally this is not a problem considering good engineering techniques are used or in our case, SEO techniques; however, if not, the results could be catastrophic.
The Solution: Keyword Research
Keyword research is the cornerstone to any online marketing process. Remember to follow these seven steps when searching for the correct and most equitable phrases:
1.Brainstorm-what are you going to research? If your site is centered on the world of dentistry, you do not want to begin searching for punching bags. Who is your target market? 2.Categorize-there are many words in the world of dentistry, however, many fall into a larger category that describes them all as a group. 3.Research-You'll then do the research using a site such as Google's Keyword Tool 4.Compile-export the researched words from Google's tool to a spreadsheet. 5.Winnow-in essence, wean out the words that are not relevant 6.Determine competiveness-this is determines by looking at global monthly searches as well as sites with a specific keyword located in allintitle 7.Choose-the the gem words that have a high amount of global monthly searches as wells as a low allintitle search result.
Here are some suggestions: 1.Give yourself a quality check-have you been a little shady lately? If so, try to spend some time cleaning up your act so to speak and get a few high-quality links to your site. 2.Are some of your pages hogging all the juice? Can you spare a bit of link juice from a strong page to give to those weaker, but targeted long tail pages a little boost?
SEO is not a onetime thing nor is it an overnight job. SEO, if done correctly, is a long, tedious process, but will pay dividends in the end. For those who have been slipping in keyword research, they have in turn seen drops in their site traffic. On the other hand, those who have been practicing high-quality SEO schemes have seen increases in traffic.
The Solution: Keyword Research
Keyword research is the cornerstone to any online marketing process. Remember to follow these seven steps when searching for the correct and most equitable phrases:
After the first piece of gold was found, over 300,000 people flocked to this new bountiful land in which half came by sea and the other by land. At first, all one had to do was scrape the surface and they would be rewarded heavily. As was such before Google's May revision, for instance; many could practice bad SEO techniques and still receive high volumes of traffic to their pages. However, once the surface treasure ran out (Google's algorithm change), larger operations had to take place which sent miners deeper and farther underground. Normally this is not a problem considering good engineering techniques are used or in our case, SEO techniques; however, if not, the results could be catastrophic.
The Solution: Site Architecture
Google's Big Change, What it Means to You
Last year alone Google made over 500 changes to their algorithm, 99% of which saw little or no change. So what makes this year's May update so much different? All in all, the update that occurred between April 28-May 3 was a rather small change in the grand scheme of things, however, many saw a 5-15% decrease in page traffic while others gained such. So what exactly happened?
HTML tags are the capstone to your site and help search engines determine the relevance of your page, without them your page would rank very poorly within Google. There are many different types of tags beginning with the most important: 1.Title tags-most useful because search engines give them the most weight. 2.Meta description tags-should describe the page as a whole in a way that lures people to your page. a)Meta keyword tags-not looked at by Google; used for your own on-site search engine 3.Header tags-H1, H2 tags; great places to use keyword gems in that Google looks upon such heavily 4.Anchor text-clickable part of any link 5.Alt tags-Image alt attributes; should be used if you have image navigation on your site
The Solution: Continued
Lastly, it will only benefit you to write effective and enticing web site content, keep up and monitor your site's PageRank, and join social media sites i.e. Facebook, Twitter, Digg, etc. All of these solutions and techniques will help you overcome this recent Google algorithm change as well as future changes. The overall strategy should be to utilize high quality SEO fundamentals while avoiding digging to deep without a sound structure.
