subject: MLM Lead Generation - Overcome The Information Overload Barrier [print this page] MLM lead generation is the most important factor of growing any network marketing business. Without a consistently generating leads, you won't grow your business.
Too many network marketers jump into their MLM opportunity without understanding lead generation. It is a huge mistake and one of the primary factors that causes so many networkers to fail in this industry.
It really doesn't matter if your represent the best product the market has to offer. It doesn't matter if you are in the downline of one of the top network marketers in the industry. The fact of the matter is that without any MLM lead generation skills, you will struggle to grow your business and make any money from your opportunity.
Online MLM lead generation makes it easier than ever to grow your business faster. Unfortunately, most networkers are still struggling because they don't overcome the online MLM lead generation barriers standing in their way. You have to know what the barriers are and take action to go around them or smash through them.
One of those big barriers is dealing with the overwhelming amount of contradicting information about online MLM lead generation. There is so much information out on the Internet and in books or programs, but what can you trust?
There seem to be dozens and dozens of push-button systems out there. And, online internet marketers all seem to be telling you different things. Each of them, in one way or another, is promising massive success and wealth that seems too good to be true.
And of course for most network marketers, your upline doesn't promote much online marketing. You are likely still being told to invite more guests to those weekly opportunity meetings at some local hotel. The typical upline leaders are still going to want to convince you that this is a business only built by talking to everyone you know.
For the most part, your MLM company and your upline will tell you that if you want to be online, you should send your prospects to the company replicated site. You know what I am talking about. It is that site with some ugly representative number after it that you were able to personalize with your picture and welcome message. The main problem with these replicated web sites is that they drive away more prospects than they attract.
So what does an MLM business owner that wants to generate leads on the Internet do? Because there is so information coming from all different directions, most aspiring online network marketers never get much done. You are so busy processing all of this contradicting information that your MLM lead generation activity grinds to a halt.
Here's the thing you really need to understand to smash through this barrier. All of that confusing information that you are trying to process is really all saying the same darn thing.
If you want to succeed with online MLM lead generation, it all comes down to the fundamentals.
(1) Get your marketing and sales funnel system set up. You need to have a destination on the Internet that is designed to grab attention from your prospects and lead them to wanting to see your MLM opportunity. You want a web site that positions you as a leader to follow in network marketing. You do not want a website that that is simply pushing your opportunity.
(2) Get your traffic driving system set up. Once you have your own website with your own domain name on the Internet, then you can focus your efforts on driving online traffic to your website. In our Internet training, we teach you dozens of ways to create traffic to your website. Many of the methods we teach costs very little or no money at all.
(3) Make a commitment to put out useful information daily and weekly. If you want people to find your presence on the Internet, then you will need to study marketing and constantly share the information you learn. There are thousands of people everyday searching for information on the Internet to help them better market and promote their MLM business. Commit to the lessons you have learned from both your successes and failures in network marketing.
A key word in those three steps is commitment.
MLM Lead Generation - Overcome The Information Overload Barrier
