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subject: Nokia Pk Apple Itunes Service Experience Into A New Focus [print this page]


Recently, Nokia Together with several record companies, announced that it will launch music download service in China, "with music to enjoy." The main advance free cards, there are eight types of terminals to support this service, developed to a late fee is still the trend. This is the Nokia a major means to expand the market.

At the same time, Apple's iTunes music download store in February this year to break through 10 billion times for the industry to see the opportunities. Nokia's "Music to enjoy with the" introduction to the formation of direct competition with Apple's iTunes trend. Seen in this light, mobile phone operators have not simply sell the terminal, but also in selling services. This will be the end-consumer market a new mobile phone trends.

Nokia new push "to enjoy music with the" Service

According to the "Oriental Morning Post" reported on April 9, Nokia and several record companies jointly announced the launch music download service in China?? "Happy with the share." "Enjoy the music with" the mobile phone user within one year of unlimited free downloads Cooperation Genuine record company's music library. Free period in the first year, Nokia to pay royalties to record companies. Charge of the transition to the future, Nokia may use to download music into the model with the record companies. Currently equipped "to enjoy music with" the eight mobile phones are: Nokia X632GB, X616GB, 5230,5330,5800 w, E52, E72 and 6700s. Nokia promised to support the future will increase, "enjoy the music as" mobile terminals. This intention is clear

Nokia?? By pulling the terminal's free Sell And the development of user applications and services, customs, and gradually increase the viscosity Nokia phone users and, ultimately, Apple and other rivals grappling with the win. Nokia's global vice president, Nokia (China) Investment Co., Ltd. Vice Chairman Tang Yuan?, Said: "mobile phones alone is not our aim to make money forever. Nokia is no longer simply a mobile phone company, we have solutions for the Internet company." Apple's iTunes music downloads

break billion, lead business opportunity fully shown

Apple iTunes music store has provided a variety of music and video formats are locked with DRM to protect copyright, users download can not be copied, because a move opposed by many users, by the end of 2008, Apple has finally allowed Unlock DRM, but users To copy songs still pay to convert the AAC format can be copied, converted to 30 cents a song, a video prices to 60 cents. Download music for Apple charges an important part of corporate income. According to People's Network reported that in February 2010 Apple's iTunes Music Store song downloads breakthrough 10 billion times. This record not only the apple firmly secured to the top spot in music retail, but also to speed the development of iTunes onto a song every three months, sales will reach 10 billion new milestone.

Since opening in April 2003 has been, iTunes has been to maintain the momentum of rapid growth, growth rate increased year by year, only seven years to break through 10 billion mark, in particular, is worth mentioning that, iTunes downloads reach five billion The first took over 5 years, from 5 billion to 10 billion but only less than two years. Such a rapid development trend for the industry to see the tremendous business opportunities of digital music, have to meddle in this new field.

"Enjoy the music as" PK Apple iTunes, cell phone service experience into a new focus

The face of the world have been leading iTunes, digital music piracy remains rampant in China, the main operation of cohabitation of the environment, Nokia is only through free music downloads to thrust, to keep the location of the global handset boss. "Enjoy the music with" The launch of Apple iTunes with the formation of a positive direct competition. Nokia has the world's third of the market share can be called wealth, to enter the wireless music wireless music market than necessary to bring about a great disturbance.

Nokia Pk Apple Itunes Service Experience Into A New Focus

By: zzj89@foxmail.com




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