subject: When You Need To Catch Clients, Use A Catch Phrase [print this page] One expert marketer gave this advice in one of her columns: if you want to catch a customer or a client to your printing company, have a catch phrase in your marketing message.
A catch phrase is like bait it hooks your target clients in to your marketing collaterals that they would want to read the whole of your message in your brochure, catalog, print postcards, and even in your bookmarks or hang tags. And just like any other business, your printing company needs all the help it can get to be attractive and appealing to your target clients.
In addition to gimmicks and printing reviews found online or offline, a catch phrase in your marketing collaterals is one means of getting your target clients to see and read what you have to offer. Of course, with hundreds of thousands of printing companies competing for your target clients attention online, a multitude of printing reviews is just not enough anymore. You need to think of unique ways to get attention. And as what this expert marketer advises, get attention by providing a catch phrase to enhance your visibility in the market.
Your marketing gimmick therefore is to find out a catch phrase that well, catch and reel them in to your message. A catch phrase not only helps you to stand out in a crowd; but it also helps you become visible that your target clients and customers remember you and what you have to offer.
The main idea is to have your catch phrase stick to your target clients minds that they would remember and recognize you every time they see your marketing collaterals.
Heres how you can add an effective catch phrase that reels them in:
KISS it.
You have to KISS it keep it short and simple. A meaningful and compelling catch phrase is something that is brief and quick assurance that the quality of work you provide is the best in the market. A brief and concise message is what you are aiming for because you would want to convey your message right away. The faster your target clients get the message; the quicker it would be for them to act on it. So get your message across as briefly as possible.
Your credentials, please.
State your credentials what you have already done and accomplished, and what your target clients need to know about your company and its experience. You tell them right off the bat. Dont beat around the bush as you are defeating the purpose of a catch phrase. Statements such as Serving you since 1908 is one good example of a catch phrase that lets your target clients know how long you have been around in your industry. So make your achievements known.
Keep it light.
Use your sense of humor to drive your point. A rhyming catch phrase or a silly statement not only can make it easy for your target clients to see your sense of humor; but it makes it even easier for your target clients to remember your name and your message. So bring a smile to your clients hearts and make them take a second look at your message because they would want to be in the joke.
Out of the box.
Be creative. Thinking out of the box can go a long way in getting you remembered by your target clients. Try using a catch phrase that is less direct but can catch your target clients attention long enough for them to get the point. So showcase your cleverness and imagination with your message.
Your USP.
Finally, make yourself a stand out by pointing out your Unique Selling Point. Write a catch phrase that draws your target clients attention to any distinct quality that you have to offer. This is something that your competition or any other company in the market doesnt have. Highlight your USP and let your target customers know you have the ability to give them what the others cant for a very long time.
A good catch phrase can definitely help you be remembered by your target clients even when there are a lot of distractions in the marketplace.
