subject: Customized Pens For Promotion [print this page] We generally use pens for the purpose of writing and drawing and we are locked with this idea for a long time now. But not everyone knows that pens can also be a leading device to market a certain business or product. Unbelievable as it may seem but it is possible. That is why there is such a term call customized personalized pens.
We live by the notion of a conventional pen-a long and thin devise that we utilize to write something specifically on paper. It has ink inside that comes in in different colors. But time changes constantly so people's minds do not stop from creating brilliant methods on how to present this marvelous writing material. In fact, most companies are handing out these promotional writing materials in occasions like trade expos and product launches.
There are so many modern day innovations that these custom pocket merchandise has gone through to be able to promote a certain company. Just for example in an airline business, cabin crews are giving out pens that are airplane-inspired with the logo embossed on it. In that setting, something one-of-a-kind will always be remembered. An airplane shaped pen is not the regular one that we use. If we see or experience something new, it will always be marked in our minds and that promotional advertising products in the form of the pen will be tantamount to the logo printed on it.
Pen is a nice customized marketing product because it is affordable. A pen rates less than a dollar each depending on the brand and quality. Nevertheless, if your firm will order pens in bulk, there will be a discount. That means lesser deficit on the budget for advertising. Plus, pens are tangible and can be given away to a number of probable buyers easily. These items actually draw close or intimate brand building.
Another thing, compared to television, radio and print ads, pens register to be the most inexpensive. Unlike a TV ad which runs for merely 30 or a minute, pens do not need extravagant airtimes and meticulous commercial shooting, brainstorming and editing. On the other hand, pen may not have the speedier impact compared to ads but brand identification is assured.
