subject: Gate into the development of Internet TV license Growth Puzzle - Internet TV license, flat screen TV - household appliances [print this page] < BR> Recently < BR> Recently
Internet TV
Policy relevant finally gate, CNTV, the number of China, Shanghai Media 3 long-awaited Internet TV license. Stimulation of the license issued, the current domestic mainstream
TV
Enterprises, including TCL, Hisense, Tsinghua Tongfang, etc. have been obtained licenses with companies signed a cooperation agreement. The license issued, "Guo Zihao" background, so look forward to the development of the Internet industry, most of the domestic color TV television companies have "on the content of the copyright insurance", and they expect to develop out of ideas seems to be more diversified development stalled.
Internet TV content, "but not strong control" multiple plots to have a gap
Internet TV to promote the beginning, the spirit of building the core of the concept of digital home entertainment, TV companies have high-speed download technology with the Thunder, PPS, and Sina, Sohu and other portals to establish co-operation, the video content on television programs with a certain the impact of new initiatives to attract the consumers to watch the form of the eye. These first into the market of content providers are in the "Guo Zihao" license issued under the pressure of facing the "illegal immigrant operation" embarrassing.
Also invested heavily in the pre-TV companies to build the self-built platforms that need to be closed, and switch to the existing license system platform operators to ensure operational control. However, the current prevalence of major network television and not strong, and this content to the Internet television network appear stretched, resulting in abundance and the lack of flexibility on some of its most attractive to online consumers can enjoy the advantages of reduced mass of content , Internet TV content of the future will be more limited to the various television programs, resources, and original minds of consumers Thunder, potatoes, multiple complex large gap between the Internet, which will greatly reduce the attractiveness of the Internet television to consumers.
It is understood that some Internet companies are active and obtain a license through the "Guo Zihao" enterprises to establish cooperation in the areas of content, or joint venture with one of the co-operating license, to achieve "Quxianjiuguo" strategy to make up for early Internet TV industry's input. TV makers want to extend the industrial chain in depth are likely to reduce the content is still only a channel.
Difficult to intervene in foreign-funded enterprises is not easy to say love you
Internet TV market since the 2009 inception, has always been the competitive arena of domestic color TV enterprises, taking into account the content of copyright issues, foreign TV companies have to wait and see attitude. However, the development trend of the market in full swing, no doubt shake the foreign TV companies want a slice of ambition, it was learned that the 2010 domestic
Flat Panel TV
Sales expected to exceed 26 million units, the mainstream TV companies indicated in the product comes standard with Internet capabilities, which means that potential users Internet television a minimum of 10 million, currently
Samsung
, Sharp, Sony, are also probing the antennae involved in the field, through the portal to establish business cooperation and other news here, and gradually infiltrate the Internet TV.
It is understood that the license issued from the point of view, the Internet TV license is divided into content
Service
And integration of business categories, has obtained a license CNTV, the number of Shanghai Media and China are integrated business card, you can join and TV business cooperation, and content services will focus on state-owned television station license. In order to better support the national industry, the scope of cooperation between the Internet TV will not include foreign TV company, and for television with restrictions on offshore platforms.
SARFT
The brand by limiting the integration of business enterprises and foreign enterprises to establish a TV docking cooperative manner to control.
Famous
Home Appliances
Lu Renbo experts believe that Internet TV industry in the early stage of development the industry is too protected from the point of view, undermine the foreign policy instruments through the Internet TV business television industry development initiative, contrary to competition rules, have changed the original purpose of industrial development, its specific development envisaged in the original form has been away from the Internet TV lopsided.
TV business model to be clear return to income-generating business value-added services based demand
Despite the release of Internet TV license, to a certain extent, resolved the issue of the legalization content, but the accompanying business model issues need clarity.
Gate into the development of Internet TV license Growth Puzzle - Internet TV license, flat screen TV - household appliances
