subject: Affiliate Program Manager - Motivate, Support, Educate [print this page] An affiliate program manager has a great deal of responsibility for the success of its members and the quality of the overall program. They are the person who builds the relationship and creates loyalty by encouraging and supporting their members. This includes providing tips and techniques to help them generate sales. Often it is the program manager who is responsible for creating the marketing materials for the products and services that are being sold. They also are the person who answers questions about commissions, analyzes the sales reports and ensures that the affiliates are paid in a timely manner.
A quality affiliate program manager is patient with the inexperienced members of the program. They take the time to understand their concerns and walk them through every step of the journey to becoming successful and profitable. Affiliates who trust their program manager are more productive and stay motivated longer. Effective managers understand a variety of marketing methods. They often help the new members decide which techniques will best suit their target market and budget. On-going communication via email, phone calls and newsletters are the most common ways they use to stay in touch with the affiliates and monitor their progress.
The communication by an affiliate program manager must have a purpose to be considered useful as opposed to pushy. Sending updates about contest winners and bonuses are a good way to promote competition between affiliates. This boosts profits for everyone. If there are new products or services being offered, sending detailed information, the latest press release or status updates will help members modify their sites and marketing accordingly. If there are members that are simply not being productive, some one on one communication may be able to help them focus and become more involved. Sometimes stumbling blocks can be removed by the manager's more objective perspective.
Thank you notes are welcome gestures that let members know the manager is invested in their success. The affiliate program manager is key to making a program successful and in helping the business grow. They must be trustworthy and knowledgeable about the products and the marketers they work with. Many managers were once affiliates themselves and understand how difficult it is to get started. Training courses for affiliate managers focus on motivating and supporting members by creating effective marketing material and bonus programs. They teach that quality training will maximize productivity both online and offline.
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