subject: A Little-Known Secret Used By TV Executives Can DOUBLE The Profits In Your Dental Practice! [print this page] Just today I opened Mozilla Firefox..Just today I opened Mozilla Firefox... and this headline hit me smack dab in the face...
New Cast For Dancing With The Stars Finally Revealed!
And being the curious booger that I am, I decided to click on the link to see who was cast in the upcoming episode.
But while I was doing this, something occurred to me that can have a huge impact on your dental marketing. Check this out...
You see, reality TV shows (including Dancing With The Stars) are shear geniuses at doing one thing.
This "thing" is...
They Kill You With Curiosity!
My favorite direct marketer, Gary Halbert, use to say the one BIG reason why people buy is to satisfy their curiosity.
Ever wonder what prospects for your dental practice are "curious" about? Here's a brief list:
What's your dental practice like?
Are you nice and friendly?
Can you really make my smile look beautiful?
How much will this cost?
Do I really get all of these free bonus gifts?
What's the catch?
On and on the list goes.
Point is, if you "build up" curiosity in your dental marketing... just like those TV executives do at Dancing With The Stars... then it compels your audience to grab the phone and see what you are all about.
So how do you do this?
Well, there are a number of ways. One little secret is to use free bonus gifts. But don't tell your reader what every gift is.
For example:
Maybe in your dental marketing ad you say...
"And remember, you get 5 FREE bonus gifts when you call xxx-xxx-xxxx and schedule your first cleaning appointment at The Bright Smile."
And then you tell your reader what four of those FREE gifts are. And you make the fifth gift a surprise!
Guess what happens when you do this?
You've peaked their curiosity more than a cat chasing a string which is a powerful method for getting your prospect to take ACTION!
A Little-Known Secret Used By TV Executives Can DOUBLE The Profits In Your Dental Practice!
