subject: Why Bespoke Web Design? [print this page] Why bespoke web design? Because everyone else is doing it! The simplest, oldest business reason in the book: though where the web is concerned that reason is magnified, it becomes twice as important as anywhere else. Everyone else is getting web sites made for them, which means no business worth a second look can afford to be without: and (heres the subtle bit) everyone else is getting generic web sites built, which means a bespoke web site immediately stands out from the crowd. Doing what everyone else is doing is a must, for businesses (customers dont like them to be off trend and, of course, if theyre not on the Net they cant be seen): doing that in a way that fewer people are doing makes ones business stand head and shoulders above the rest. Bespoke web design is, in effect, a way to be refreshingly cool, and a part of the herd at the same time. All bases covered, so to speak.
Whats the difference, then? A generic web site looks, feels and works pretty much like everyone elses. Thats not entirely a bad thing: people get used to sites looking and working in a certain way, and if they all operate in a familiar fashion they tend to be trusted. However. Go too far that way (which a generic site inevitably ends up doing) and ones site just looks like it has been copied from all the others (which it has) and that loses the branding identity that any company needs, if it is to survive in the ultra competitive world of online retail or marketing. A bespoke web design, while adhering to current trends in terms of usability and overall look, will deliver a feel and a visual aspect that is unique to a particular company. And that means recognisable class, which in turn means satisfied customers who would spend more time on the site.
No one likes to think that they are simply copying everyone else. And no customer, really, wants to feel that they are patronising a site that doesnt have anything in particular to say or sell, that they cant get just anywhere. The bespoke web design ensures that a website feels unique enough that people using it feel they have found a site with merits and benefits that stand out on their own.
This makes visitors feel like they are discovering something, searching for it and finding it, rather than just being told to buy it. And if theres one thing that creates a loyal customer base quickly, its allowing ones visitors to think that they have discovered something new and interesting.
The great thing about all this is that a bespoke web design costs very little more than an off the peg one. Certainly, a small to medium sized business need pay little more for their bespoke solution, which will properly address the feel and needs of their enterprise, than they would for an off the peg solution, which looks, feels and works just like all the other unprepossessing sites out there. The word is clear go bespoke, make a difference, and one wont even notice a gap in cost.
