subject: Tips On Selecting Catalog Printing [print this page] In business, there is never enough money for everything you want to do. That is why the businessperson is always struggling to get the best return for their investment. This desire to get the best from the money you spend applies to catalog printing too - you want the printing company to exceed your expectations. Well, that's easy, if you choose the right catalog printing company. If you are looking for professional printing services, it makes sense to spend some time looking for the right printing company. It is time well spent. The following tips will help you get your money's worth. 1.Always choose the experts. Choose a company that consists of certified experts in catalog printing. The company should be trustworthy and punctual in delivering your order. At the same time, their services should be affordable too. The best way to find such a gem of a company is to look for a catalog printing company that has a great reputation. You may also checkout catalog samples to get an idea of the quality of their services. 2.A reputed catalog printing company realizes the importance of the catalog cover. Catalog covers must be tough and of high quality. Thick covers are durable although they are a little pricey. Durability is important because you do not want your catalog to wilt by the end of a long marketing campaign. 3.Good catalog printing comes when the printing company chooses the right kinds of ink for the job. A company that uses cheap ink is really shortchanging you. Instead, look for high quality, water resistant inks. Moisture resistant ink is tough and looks impressive. Sometimes, catalog printing makes use of special design enhancing inks. If you need to impress your clients, you must make use of such inks. 4.Catalogs are often in the form of a booklet. In that case, you must spend money on good binding. After all, you do not want your booklet to come apart when you are presenting it to someone. 5.The design aspects of catalog printing must not be overlooked. A good printing company knows just what goes into professional designs. They will match the design to the nature of the company. For instance, quality printers know that too many visual design elements tend to choke the copy. Images and pictures are good, but they must be used judiciously. A catalog that does not look professional in its design compromises the standing of your company in the eyes of your clients.
