subject: Reasons To Follow Up With Customers [print this page] This list is not comprehensive, by any means, but there are a few good reasons here to follow up with your customers on a regular or irregular basis. As such:
1. Cost Effectiveness - The old aphorism stands that it costs you five times as much for you to get a new customer as it does to manage the old ones.
2. Reduces Customer Dissatisfaction - Customer dissatisfaction is greatly reduced when you actually take the time to pay attention to your customers. It's a good thing to do.
3. The Invisible Sign - Pretend that everyone walks around with a big sign on their necks that reads "Make Me Feel Important." If you pretend that this is reality, then you will go a far way toward fulfilling customer desire. You will be able to make each and every customer feel like they are wanted and loves. And isn't this great.
4. Builds Trust - People do repeat business with those they trust. If you want to build that trust with the customers you do business with, then you have to build that trust. The best way to build that trust is by building a trusting atmosphere.
If somebody doesn't like what you are offering as a product, you have to replace it in a cheerful and thrifty manner. Also be helpful and kind. And if you are warm and personable as well, that will help to maintain that business relationship.
5. Referrals - The customers who know that you give its happy to give your their matter, but they are also happy their friends and refer family to you.
It may be a recession, but that doesn't mean that people won't be spending money. You want them to be able to spend their money with you, and if you do adequate follow up then they will be happy to do that to you.
