subject: Sales force - Sales and Marketing Metrics Scorecards Improve Performance [print this page] It has been said that money hides mistakesIt has been said that money hides mistakes. Corporate profits are the market drops and gains triple digits for several days, house prices continue to fall and foreclosure rates are leaps and bounds. There is no question that we are in an uncertain economic environment. Are we in a recession right now, if not today, we are in one of the next week, or maybe slip next month? With the threat of economic uncertainty, many of our clients are asking: How should my firm position in the coming months? come
We are fast approaching the end of the first quarter. Today we are addressing a topic that just have the insight to uncover hidden faults and help you exceed your goals could include for 2008.
The Balanced Scorecard is a strategic management approach in the early 1990s, developed by Dr. Robert Kaplan of Harvard Business School, and Dr. David Norton.
Similar to the "balanced scorecard" of the 1990s, which focused on linking business performance metrics for the department to considerdeveloped with a "Sales and Marketing Metrics Scorecard" with a similar approach, but in today's economy.
Today's scorecard creates interaction and links between the five sales management pillars as a packaged team to drive performance to help.
Sale
Marketing
Strategy
Operations / Development
Partners / Alliances
First, create identifiable tactical measures for each of your sales team members and contributionDepartments. Then, we develop and you implement the scorecard into a living, breathing business tool to proactively manage and link strategy, marketing and sales.
This tool is one of the leading business driver that when used correctly, increases corporate cash flow, accelerates operational success, and enables companies to manage their business model by proactive metrics, not reactively by emotion.
With this connection, the scorecard provides clarity in strategic and tacticalGoals that are easily monitored to understand where the power comes from and where remedial attention is required. As I mentioned earlier, we are constantly asked about the best initiatives for the improvement made in this uncertain economy. We recommend that companies are always looking for sales metrics such as the ability to expand their business to discover the "hidden" error.
