subject: Sales force - Create Your Own Referral Sales Force [print this page] Add referral networks or local chamber groups can be a good way to generate to help you network and recommendations. The most effective way to use this strategy, however, is to grow your own.
Almost every business can benefit from the fact that a group of trusted sellers effectively market your company as a referral to the field. When you build your own referral network at your company benefits in two very powerful ways: you can experience an increase in leads and you haveadditional resources to your customer. In some cases, this second benefit may produce the greatest long-term impact of this approach.
How to build it
The key to building your own referral network it is on the development of relationships with the companies you can believe in thoroughly to focus on. I would suggest that the first consideration should always be what can bring this business to my client and not what they can bring to me. You can start by using the aboveProducts and services that you know your current customers need and use.
There are many ways to make a "formal" referral network. Let me explain the idea of the formal. For me, that there is an agreement between the parties, each party to explain what is done. It is a process where each party to educate others on the best way to reference each other. There are marketing materials in any way that will help each company to promote cross. Once this framework is based on availability may, creativityinto play in many ways.
The only place I see these efforts is the drive on when the focus on compensation. Concerns in other words, if everyone in the group about keeping score, the group is doomed to failure. You must be at the benefit for your customers. If you do this, the universe will take care of the rest. There will always be members who only want to take, you must be willing to move them from your network.
Let me give you an example
This financial planners createdhis own unique referral and lead network by a letter to 10 other professionals with whom he worked and felt comfortable referring business. This letter informed them that he create a unique referral network of 100 of the best professional area of the service provider. He invited them to members and explained that he needs it, by 10 others who belonged in this exclusive group recommended. He created a resource directory and the website that featured all 100 professionals.The entire group promoted the directory and the website of the companies mentioned to each other. The result will be, asked other professionals allowed in the group. The strategy was so strong that many members of the network have no other form of marketing.
