subject: The Flaws Of Content Spamming In Seo [print this page] Putting either visible or hidden text on the web page as disguised phrases and key words is another popular way to do content spamming. There are various ways to hide these keywords: within the ALT attributes and "no script" sections, within the HTML code, in very small font, or in the same color as the background of the page. This will assist in getting the attention of a web crawler.
However, another well known spamming method is referred to as keyword stuffing. In this method, the keyword density or ratio of keywords to other words on the webpage is raised by inserting hidden, random text on the page. This method has become very popular and is considered to be white hat SEO.
More modern search engines can analyze web pages to determine whether or not the frequency of keyword use is above normal. If so, the web page may have been a victim of "keyword stuffing". Another tactic is known as meta tag stuffing. This is the repeated use of keywords within the meta tags as well as the use of keywords that are not actually related to the content.
An additional SEO method that can be used is known as "Gateway" or doorway pages. These are web pages of low quality that include minimal content; rather, they are loaded with key words and phrases that are quite similar.
They are intended to have a high rank in the search results. Usually on a doorway page, you will see "click here to enter" in the middle of the page; this link allows you to progress to an aspect of the site that is more people friendly. Because this kind of content spam is used so frequently, it is considered to be acceptable. So placing hidden or visible text right on the web page by disguising keywords and phrases is one of the most popular forms of content spamming.
