subject: Email Marketing Subject Lines Success [print this page] If you think writing an email marketing subject line is easy, keep reading. It's far from simple and if you want to have success as an email marketer then it's a skill-set you'll need to acquire.
Many people use the subject line to establish whether or not to remove an email or mark it as spam. So those 50 characters in the subject line have to be just right, because a good subject line will get your email opened.
The first mission is coming up with something that will grab the attention of your contacts. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked: Opening the email, clicking on a link or simply coming into your store and purchasing something.
Therefore it is so important to develop a trusting relationship with your contacts. Make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won't get the reaction you want. Let your contacts know the subject of the email or how to take advantage of the offers in the email right in your subject line.
There are probably hundreds of emails that your contacts are constantly sifting through. A contact's time is valuable to them. They will take the time to open your email as long as you remind them why they signed up for your email marketing campaigns in the first place.
So now you need to figure out what the purpose is of your email. What is it that you want your contacts to do? Then make sure that you subject line properly expresses that. If you want to increase your sales by having contacts take advantage of a promotion, then your subject line shouldn't say something about a new product line you have in. Your subject line should say something like "come in and get 50% off".
Something else that will help you with your email marketing subject line success is looking backwards at your email marketing reports and statistics history. Look for which email campaigns brought forth the greatest conversion and then determine what subject line you've used. It's very possible that your subject line may have had something to do with why this
campaign found success with your mailing list.
Now, you can play around with the subject lines and test them on varying sections of your contact list. You'll get some superior insight on precisely what attract your contacts' attention.
Never make writing your subject line a hurried task. Don't leave it as the "last thing" to do before sending out your email marketing campaign. While planning your email campaign you should be determining the focus. Then state that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and can end up increasing the measurable action that contacts take as response to your emails.
Email marketing subject lines can be a handful, but adhering to some simple email marketing principles will greatly improve your chances of success.
