subject: Pop Up Display, Your Portable, Easy To Use Solution For Trade Show Success [print this page] A Pop up Display Stand is the perfect way to get a low cost, portable Exhibition Stand for your company to exhibit at Trade Shows. These stands are low cost to purchase initially and replacement graphic panels to enable to you change the look of your stand are also inexpensive.
A Pop up Display Stand is also fully portable. Many manufacturers supply your complete exhibition stand in a wheeled trolley case that enables you to simply unload your stand from the back of the car, wheel it to your exhibition space and less than half an hour later, you are in business.
Getting it wrong, in terms of which show you choose to exhibit at can be a costly mistake. No matter how good your Pop up Display stand is, you will not make money from a show if you get this fundamental thing wrong. For this reason, I suggest that the year before you intend to exhibit, you visit any show you are considering. Going as a visitor will enable you to talk to other Exhibitors, especially those in a similar market to yourself. You will be able to assess how busy the show is, talk to a few visitors and see if they have done business there themselves. Most importantly, request the breakdown of visitor statistics from the show organisers after the event and analyse this carefully in terms of how many visitors were there of the type likely to be interested in your product or services?
Another important point I should mention is that in the UK, the vast majority of visitors turn left when entering an Exhibition. This is an important point to consider when exhibiting in the UK as a stand on the left hand side of the arena is likely to be visited when people are relatively fresh and not tired out or wanting lunch! This may be because we drive on the left in the UK so it may be worth going to an Exhibition in your country to see whether this holds true for you!
Consider too, when planning whereabouts in the Exhibition you should take a stand space that the first few moments for anyone visiting a Trade Show are taken up with putting things back in bags, having a look at the program, getting their bearings and looking for signage. They are not tuned in to the show yet and consequently, may very well walk past the first few stands with hardly a glance - so it is not a good idea to choose a stand just inside the door.
I would have to say that a Pop Up Display stand is certainly, in my opinion, the very best way for a small to medium sized business to get into exhibiting at Trade Shows. This is not only because of the flexibility to change graphics in line with changing themes, product lines, etc., but also to enable you to have an inexpensive stand that looks good and is easy to work with. However, it is also vital to make the most of the opportunities offered, by making sure you choose exactly the right show where you are most likely to make sales and in addition to position your stand very carefully within the show to show your company and products to best advantage to the visitors.
