subject: "Beating Adwords" Ebook Review: Dont Get Slapped By Google Again [print this page] Read to the bottom for a KILLER Adwords tool I use.
Learning about GoogleAdWords isn't easy but it's worth it. Learn the facts that show you the importance of bidding the correct bid in your correct niche market.Google AdWords is charging some people $10.00 per click, The bid is the amount you're willing to pay per click, per thousand impressions, and per acquisition. Every time your ad is eligible to appear, an auction takes place between different ads. Your bid is the key factor to whether or not your ad gets show and what position will it be shown.
Ranking on the Search Network:
Ads are ranked on search pages based on a combination of the matched keyword's CPC bid and Quality Score. Quality Score is determined by the keyword's click through rate (CTR) onGoogle, relevance of ad text, historical keyword performance, landing page, and other relevancy factors. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your ad.
Ranking on the Content Network:
Ads are ranked on content pages based on the ad group default bid (when there aren't more specific bids that apply), the ad's past performance on this and similar sites, and the landing page quality. However, if you've set a Content bid or a bid for a specific placement, these will overrule the ad group default bid when your ad runs on the Content Network or the placement you've selected. These more specific bids affect your ad rank, so you might consider increasing bids for placements on which you'd like to rank higher.
Bidding Options
Depending on your advertising goals and how closely you want to monitor and manage your bids, you can choose one of several different bidding options.
Focus on clicks: Cost-per-click (CPC) bidding
In campaigns using this bidding option, you set a CPC bid for each ad group or keyword in your campaign. Your CPC bid refers to the amount you're willing to pay for a click on your ad when the ad appears onGoogle or one of our partner sites.
With CPC bidding, you pay only when someone clicks on your ad. CPC bidding is recommended if you're mostly interested in getting traffic on your site. You have two options for CPC bidding:
Automatic bidding: You set a daily budget, and AdWords works to bring you the most clicks possible within that budget. If you like, you can set a CPC bid limit to ensure the AdWords system doesn't bid more than a particular amount.
Manual bidding: As with automatic bidding, you pay only when someone clicks on your ad. However, this option lets you control your own maximum CPC bids. You can set bids at the ad group level, or for individual keywords or placements.
For more information on how to overcome the hurdles with Adwords and dominate the competition,
I HIGHLY suggest checking outBeating Adwords - Stop GettingSlapped ByGoogle
"Beating Adwords" Ebook Review: Dont Get Slapped By Google Again
