subject: Hot Button Marketing Words To Get People To Buy [print this page] What most people don't realize is that we as human beings have some pretty hot buttons that when pushed just right, make us do things quickly. Sometimes these buttons make us do things that we wouldn't normally do.
This is no more true than when we go to make a purchase. There are just certain keywords that when we hear them, make us want to purchase the item that is associated with the item. So what's my point? Well, if you can incorporate these keywords naturally into your ad copy, you have a very good chance of increasing the number of sales that you make.
In this article, we're going to examine one of these hot button keywords.
Guaranteed
This is a word that you will see with just about any product that you buy anywhere in the world because it is probably one of the most powerful words you can use to gain somebody's trust.
There is nothing more reassuring than to have somebody tell us not to worry about something, that they promise it will work of they'll give us our money back. When we hear something like this it makes us feel like we have nothing to lose by at least trying, even if we're really unsure that the thing is going to work at all. Yes, the word guaranteed packs a lot of punch.
Just take a look at the Clickbank marketplace as an example. Did you know that every single one of their products comes with an unconditional 60 day money back guarantee? That's right. If you're not happy with any of their products for any reason at all, you can return them if within 60 days and get a complete refund. And the truth is, this is common not only to Clickbank but to a lot of online companies.
The truth is, you would be hard pressed to find a company out there that doesn't offer a money back guarantee. The reason is very simple. Because of all the scams that have come and gone, not only through the Internet but through the offline world as well, people are very hesitant to buy anything anymore. They're afraid of getting ripped off. And who can blame them? It happens every day. Because of this, companies are almost forced to offer a money back guarantee or they pretty much have no chance of doing business.
And even with that word "guaranteed" being thrown all over the place, people are still skeptical. They're skeptical of the guarantee itself. Will you really honor it? Is this just more hype and lies? That's why you better have a reputation of honoring refund requests or your business is going to suffer greatly.
If you have your own product or service, it's probably best to register it with a company like Clickbank. This way you have no choice but to honor a request for a refund. Plus, you'll save yourself a lot of headaches by having Clickbank sell your product for you.
The point is this. The word "guaranteed" is a safety net for a potential customer. They see that word and they breathe a sigh of relief. They don't have to worry that they'll buy whatever it is that you're selling and get stuck with a lemon that they can't return. Besides, if your product is as good as you think it is, you won't get many returns anyway.
While you might be hesitant to offer a guarantee in the fear that you will get returns, which you will get, the number of sales that you will get because of that guarantee will more than make up for the returns. So if you can offer a guarantee, do it. You won't be sorry.
