subject: Micromax Mobile Promotional Activities [print this page] Micromax is a one of the leading telecommunication service provider in India. Micromax has launched the several series of mobile handsets with all advanced features at affordable price. But it's really difficult for the Micromax Mobile to sustain its stability in this competitive mobile world. There are numerous of big and strong mobile brands are available in the Indian mobile market. Every mobile company is putting their full efforts to make their brand popular and famous among the people by using the different strategies.
For making their brands popular many companies are started signing Bollywood super stars to attract the more consumers such as Nokia, Samsung, Motorola, Sony Ericsson &LG have already signed the Bollywood top stars like Amir Khan, SR khan, Pariyanka Chopra etc. as their brands ambassadors. Similarly Micromax mobile has signed the Bollywood stunt man Akshay Kumar as a brand ambassador for the promotion of the product. Many mobile companies associate with popular face to break clutter and improve brand image, trust and visibility.
The latest promotional activity by Micromax is Micromax Fly to Brazil' contest. To participate in this contest you have to buy the Micromax mobile handset. Just answer the simple questions and send it to 56882. The 3 lucky winners will get chance to go to Brazil at Khatron ka Khiladi set for 3 days and all expenses will be of Micromax. Isn't interesting trick to attract the consumers.
Micromax mobile has spending its lot of budget in doing promotional activities and has allocated Rs.100 for marketing communication. As per sources Micromax mobile is planning to spend further 60% in ATL and 40% in BTL promotional activities.
Micromax mobile offers the mobile phones loaded with all multimedia features like in built Camera, web browsing, FM radio, MP3 player, Video player, Games and lots more. The prices of the Micromax mobile are very reasonable as compare to other mobile brands. In short its gives all high tech features in a low price. Micromax is fulfilling the requirement of all the segments like business men, college goers, house wives, Professionals and entry level group.
The cool and most demanded mobile phones by Micromax mobile are Micromax Q3 ezpad, Micromax Q7, Micromax Q55 Bling, Micromax W900, Micromax Q6, Micromax X1i and Micromax X500. These are some of the top most selling mobiles phones of Micromax.
