subject: Your Guide To The Different Types Of Link Building [print this page] Building links is very beneficial to any website, but it is very difficult to determine if one link is worth anything at all or if one link is better than another. For instance, a no follow link is not better than a do follow link for some purposes, but not for others. Whereas, a redirected link may hold no value for SEO. Here are the types of links that you can build to your website:
Traffic generating links: These links do not necessarily help in terms of building your PageRank or raising your rankings for a particular keyword. They primarily expose your website to higher traffic pages in the hopes that the traffic from the site you are linked to will get you some referral visits. These links can be in the form of Forum Posts, Banner Ads, Popular Directories, Social Mentions, Text Links and Blog comments. Compete as well as Google AdPlanner are two free tools that will help you determine what demographics visit the site and which traffic a site gets, which in turn will help you decide whether it would be a valuable traffic generating link.
SERP Elevating Links: Some good SERP elevating links include guest blog posting with your anchor text link in your author bio or blog commenting on relevant do follow blogs or article marketing, directory submissions and organic links from relevant pages.
PageRank Boosting Links: A PageRank is mainly built by getting do follow links from relevant pages with high PageRank. Thus, the higher the PR of the page your link is on, the more it will boost your PageRank.
Reputation links: These links can be built in several ways. Some ways to accomplish this are: Interlinking one social profile with another, Blog commenting using your name as anchor text and social profiles as the website URL and adding your social profiles to relevant directories, including your profiles in forum signatures.
Backlinks for Your Backlinks:One easy way to create these links is to socially bookmark pages once you get a link placed upon them. In this manner, you can also keep track of the links you are getting if you are not using another system to manage your backlinks.
Overall, one of the most important things to remember while building links is that the process must look completely natural to Google to avoid being penalized.
