subject: 6 Useful Promotional Items [print this page] If you're in the market for some promotional marketing, then why not take a look at some classic products that will not only give your business name or logo great exposure but will also lend it some clever associations. The best promotional items aren't always the most fun or creative, rather they are the practical, every day items that people actually use that win out in the end.
Files or Compendiums
If you've invested in company stationary, brochures or literature what better way to present these documents than in a high quality, perhaps leather bound, branded compendium. Even if you don't have anything to place inside a compendium, it is still a highly practical and stylish item to display your company name and/or logo.
A business person will make use of sturdy compendium and will most likely be transporting documents inside it when they travel around, therefore increasing possibilities for exposure.
The person making use of your branded compendium will associate your name with convenience, professionalism and style.
Flash Drives
Flash drives would have to be one of the most popular promotional items today, joining the elite list of classic items companies use year after year to promote their name
The more you can invest, the higher capacity you can afford and the more highly prized your flash drive will be. So perhaps it might be worth shelling out the extra money to ensure your client will choose your flash drive over any others they might have.
The user of your promotional flash drive will associate your company with forward thinking, technological savvy, practicality and value.
Bags
Bags don't have to be boring, but by definition they will always be practical and therefore they will become a promotional item that may get used for years and years. If you are selective with your design and colour choice might even become a fashion statement or a family favourite.
You can put your name on any type of bag from a plastic bag to a canvas tote to a waterproof laptop messenger bag. Choosing a dark or black colour will not only highlight your logo or brand name nicely, it will also keep cleaner and tidier looking.
The user of your promotional bags will associate your name with familiarity, comfort and convenience.
Apparel
Apparel is suitable to almost every business and industry. Putting your name on a high quality polo shirt will result in an item of clothing your client will wear with pride. Placing your company name on the back of a gym shirt will ensure that your brand will get exposed to a new set of eyes and possibilities every time your client wears it.
Putting your brand on a shirt will associate your product or service with comfort, solidarity and possibly outdoor associations or healthy, active habits.
Magnets
It sounds simple but a fridge magnet has the potential to be seen daily by every member of a household or business. By putting your company name on a good quality, strong magnet you will be exposed to a set of eyes every time someone opens the fridge or goes to display something on the fridge.
There a few limits with the colour, style or image you can choose for a magnet. It could be a simple rectangle or novelty design or concept, but what ever you choose, just make sure it is strong.
When putting your brand on a strong magnet, you are associating your name with every day convenience, feelings of satisfaction and happiness relating to food and hunger and a familiar, comfortable presence in the lives of the receiver.
Mugs
Every Aussie loves a good cup of tea of coffee and everyone has their favourite mug. What's stopping your company mug from becoming your client's favourite cuppa.
Whether you opt for sturdy and masculine, or fine and stylish be sure to choose a design that has visual impact and the utmost practicality.
You can have just about any colour and image on promotional mugs, so there is great choice and control in the kind of presence you want to create.
Your promotional mug will be associated with the comfort and content that comes every time your client makes a cup of tea or coffee. Your name will be associated with a break, a respite and a quiet moment in a busy day and will be sure to benefit from that daily exposure.
As you can see, by choosing practical, every day items your brand can benefit from daily exposure and associations of usefulness, comfort and convenience.
