subject: 7 Promotional Items That Will Stick Around [print this page] When thinking about what kind of promotional product to pick for your marketing campaign, take a look at these eight items that have the best chance of staying around for longer.
Clothes
Clothes are one of those things that people will always accept and use. T-shirts, polo shirts, bath robes or sweatshirts are those items that will hang around in someone's wardrobe for years. Some of the older brands have even become highly saught after vintage collectables. Whether the receiver wears your promotional t-shirt to the gym or to the shops or even out to lunch, you will not only get a whole new set of eyes looking at your brand each time they wear the item but they will become comfortable and favourable to your brand, simply because they have become familiar with it.
Hats
In a dessert country like Australia, hats are a winner every time. People will always take hats if they're being given away because while they might be more selective about what they'll wear on their shirts they will not be as picky with what they'll wear on their hat. For most people a hat is a practical item that will actually prevent them from harm, and whether it's black or white or trucker or baseball style they will wear your hat on a sunny day.
Bags
Bags are a bit like hats in that people are generally not as discerning about what they'll use to carry around their things in. While handbags are a fashion statement, tote bags, beach bags and plastic bags are usually not. People like to keep bags lying around for years for one simple reason, they are practical and they always work.
Date Storage
In this day and age when computers and data are becoming more ingrained our everyday lives, data storage is another one of those promotional items that will last. Even though technology is moving at a fast pace, people won't throw out a flash drive or USB stick just because it only holds one gig as opposed to the standard four gig items. They will keep their possibly inadequate one because it was free and it does the job. You never know when one might come in handy to simply move some photos or a word document. Data storage devices are like bags, they come in handy in all shapes and sizes and they work.
Pens
People are likely to hold onto pens they receive in the letter box and use them until they either leak in their bag or run out of ink. Neither of these is a desirable outcome. However, if you invest in a quality pen, with a cartridge, then you will have a user for many years to come. Good pens have become a highly prized commodity in this throw away world.
Calendars
This item does have a shelf life but a good year is better than a few days or weeks or months. You can almost guarantee that once a calendar is up, it won't be taken down until it goes out of date. A calendar will be looked at almost everyday, and physically engaged with when the month needs changing or something needs to be written in. There is a reason that calendars are still a promotional classic.
Stationary
Next to a pen, there is nothing handier than a piece of paper around the house or the office. Even though we live in a computerise age, there is still a place in our lives for notes and note writing. Whether you are writing a list, a reminder or memo a note pad or sticky notes will never go out of fashion or out of use. So by having your name or logo on this practical, every day item you can ensure your brand will visible day in and day out.
While these promotional products might not be ne, novel or creative, they will be more likely to get used on a regular or long term basis and thus ensure your name sticks around for longer!
