subject: 3 Factors Every Well Designed Website Has In Common [print this page] Are you looking for web design services? Do you want to make sure you get the most for your money and that your website serves your business well? If your answer is yes, you need to know the difference between a decent site and a great site. A decent site won't get you very far, but a great one will turn your business around and give you the online success you want.
What are you looking for in a website design? The following three factors are found on every successful website out there, which means they must be present on yours as well:
1. Successful websites today are interactive
Forget boring websites that feature page after page of large blocks of text. The most successful business websites today contain features that allow active interaction between the owners of the site and the visitors that find the site.
This means implementing videos of your own or streaming videos related to your business from other websites like YouTube. It means starting a blog where you can communicate regularly with visitors to your site.
Any way that you can include your visitors in your website should be implemented. People love websites that allow them to leave feedback, give their own opinions on things, request specific types of content, or ask questions from professionals.
2. Successful websites today are highly informative and relevant
All the content on your website has to be tightly related to your business and it must be informative to your visitors. You have to determine what members of your target market are after and then deliver it to them. Figure out what type of information they want to know and then display that on your website.
Your content is extremely important! If you advertise with keywords related to the Herts area and offer a site full of information about Yorkshire you won't get a warm response from visitors. If you advertise heavily but the site offers very little information or is only a few pages long you will be wasting your time and money.
Businesses must take the time to develop a detailed website that is an exhaustive resource for people looking for information on a topic. It takes time and constant devotion to establish top notch, relevant content, but it is more than worth it in the end!
3. Successful websites today are well exposed
Finally, no website can take off without online exposure. This is where you let others know that your great website exists and invite them to come check you out. Without this exposure your website design does not matter!
You get exposure through many different methods, including search engine optimisation (SEO) and social media marketing. You can also implement email marketing, pay per click (PPC) advertising, and article marketing campaigns.
The goal is to let others know that your website exists and pull them to the site. While getting tons of traffic is important, the best marketing strategies will pull in targeted traffic. This just means a large percentage of the people who visit you site have a real interest in what you are offering. For instance if you have a business that serves the Hertfordshire area, then you need to attract visitors who live in Herts.
Web design needs to incorporate all of these factors in addition to creating a good looking site. No matter how beautiful your site is, if no one ever visits then it makes no difference.
