subject: Learning How To Sell Seo [print this page] Selling a small business marketing solution, like SEO, may seem like a difficult task, but it really doesn't have to be. After reading this article, you should be well prepared to sell your services with confidence.
As we all know, SEO is a service that everyone with an online presence needs. It's not just an option. When you are attempting to sell your SEO services, this is the one major point that you need to make sure registers with your potential client. However, as with anyone that you wish to take you seriously, you are going to have to dress to fit the bill. In most instances, suit and tie are not necessarily required, but a nice office-casual style outfit will certainly lend you some credibility.
As for a starting point, it never hurts to start the discussion with their knowledge of their competition. Of course, you will have to research this before you meet with this potential client as well so that they can see that you've done your homework. I would suggest researching three to five of their largest competitors; noting their page ranks on all major search engines and the way that they have optimized their sites. Not only will your current knowledge of their competitors impress them, it will show them that you are serious about performing this service for them and that you know what you are talking about.
Next, if they are willing, you might discuss what type of profits they make, on average, per customer. Some businesses are just getting started, so they may not even have a good idea of what the average customer will spend. For this reason, it's always good to have a backup plan for reference. You can invent a generic business with generic figures to go by.
Using these figures, explain to them how SEO will increase their profit margin over time. For instance, the average B Store customer spends $48 per visit. If SEO is implemented, the client can expect a steady increase of x number of clients per month for the first 2 months, x number of clients for the following 3 months, and this number grows and grows as natural SEO slowly moves them up in page rank. The result is obviously going to be an increase in overall profit. Show them the numbers. Can they afford NOT to implement this small business marketing solution?
In closing, know your stuff, be real, be honest, and be relatable and your services will practically sell themselves.
