subject: Mobile-reliant Uk - Research Commissioned By 118800, April 2009 [print this page] The following statistics demonstrate how reliant we British are on the address book in our mobiles. Without it we can remember very few numbers, if any. Many of us have no back-up in electronic or printed form.
30% of people cant remember any of the phone numbers stored in their mobile phone and only 30% of people can recall 2-3 of their contact mobile phone numbers
60% of people wouldnt be able to recall their partners mobile number if they lost their phone
98% of people wouldnt be able to recall their child minders mobile number if they lost their phone
71% of people dont back up their mobile phone contacts online or on a separate SIM card
Only 50% of people keep an updated separate address book
Below we see that a majority of adults in the UK believe a service like
118 800s to be useful:
63% of people have had an occasion when they have needed to get hold of someone on their mobile and not had their number to hand
61% of people thought a directory enquiry service containing mobile phone listings sounds like a good idea, providing mobile numbers are not disclosed.
Assuming the cost was acceptable, 50% of people said they would be quite likely to, very likely to or would almost certainly use a directory enquiry service that could put them in touch with people via their mobile phone.
We asked what type of people they might find it useful to be able to contact on their mobile phone via a directory enquiry service. The table below shows the results:
Who it would be useful to be able to contact %
Friends40.83
Friends of friends16.30
People you've just met recently17.77
Work colleagues29.37
Business contacts23.73
Delivery people22.57
Plumbers, builders etc who work on site24.77
Other Parents8.67
Relations18.50
None of the above20.73
Survey conducted by OnePoll based on 3000 people of varying demographics, broken down by region.
