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subject: Recession Is No Threat To A Top Marketing Entrepreneur [print this page]


Richard Cantillon was the first person who defined "entrepreneur." This was taken from the French vocabulary and it means a person who invests, capitalizes, and creates a new market of goods and services. There are plenty of businesses that an entrepreneur could take on. It might even be your time to do so.

What it takes to be a top marketing entrepreneur

It seems like a daunting challenge to be a serious entrepreneur these days with the recession and the tight market, but there will always be some need or new product that will have to be introduced or marketed to the public. All you have to do is find it. The most capitalization that anyone, as a top marketing entrepreneur, would have to put in would be commitment to the enterprise.

Big Things Come in Small Packages

People who have become an overnight success are few and far between. It's even rarer that these successes last; thus, the term "flash in the pan." On any future venture, therefore, it is always best to build on a solid foundation - a fact that many serious entrepreneurs have taken to heart, which is why multilevel marketing (MLM) and network marketing are making their mark.

The great thing about MLM and network marketing is that, unlike many other income-generating ventures, it requires relatively small investments in terms of money. Time, transportation costs, and energy are also needed in relatively smaller amounts as most transactions are done online. However, you will need solid relationships with personal and professional contacts, and that is not as easy as it sounds. The best thing here is that all the people involved - manufacturer, seller and consumer - all benefit at the same time.

Be wary of those MLM schemes that promise "big returns" for recruiting other people. These are usually pyramid scams, and the only way to get income from these is if you dupe other people into joining the network and get their hard-earned cash for nothing.

Make the Recession Bite the Dust

The top marketing entrepreneur that you can be doesn't wait around for an opportunity to knock on his door - he creates one. It is true that finding a job in today's market is not an easy task, but it is easier than taking a risk with your own investments. It is, however, not as rewarding. In essence, it is the path of least resistance, and perhaps, a path that you are better off leaving.

by: Art Basmajian




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