subject: Save Time And Money With A Ppc Management Tool [print this page] PPC managers and internet marketers are always looking for tools that will ease the burden of putting campaigns with a wide selection of keywords and groupings in place. They have come to rely on automated PPC management tools to assist in this task.
The automation that was out there when my first campaigns were loaded to Google included a few Excel Macros and simple prefix and suffix transposition macros. At that time there were no comprehensive ppc automation tools available.
Often these tolls will be used for keyword research, or the implantation of dynamic landing pages. When I first stated setting up campaigns the best tools I used were Excel macros and a solution of hand crafted automators of processes like adding brackets, or quotation marks to keywords. There were no all-in-one ppc management tools available then.
The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.
I have used these PPC Management Tools for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for DUI attorney in every city of a US, it would be a few keystrokes to add these modifiers.
Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url's both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you'll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a Wordpress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease.
Training and development is a focus of the SpeedPPC Community. You are never left feeling alone and lost. Along with an active forum , regular webinars are held for users and an extensive library of training videos and manuals are supplied. These are useful to the newbie though to the professional marketer. There is a very useful manual on how to improve your Quality Score thus lowering your bid costs in Speed PPC which I found of great assistance.
