subject: SEO : Search engine optimization (tutorial 01) [print this page] Definition : Definition :
Search engines serve you to show your website or your products well ranked if you deal with SEO with efficiency, frequently, and in organized manner.
So Customers or internet simple surfer see you when they want the category you're working on.
In Google for example there is two type of ranking :
website natural organic ranking , and payable business website links usually in the upper part of your search result page, with background colored .
From many expertise resources confirm that natural organic keyword listing (wish means after SEO optimization working) is much better and stay longer than business payable PPC (pay per click) ranking.
SEO gives you more traffic than Pay per Click methods.
SEO help create online brand
Key word research :
- Google : insight, trends
- Yahoo
- Microsoft MSN or BING
Where you can subscribe or just use their tools
Wordtracker
SEOBOOK
SEOMOZ
FIREFOX Add-ons like : SEOquake
- You search for hot topics if you like to work on existing successful subject (this depends on what your website is about, or you marketing strategy )
- Another method is by choosing undocumented or poor ones , you have the advantage here to be high ranked on search engines if and only if you write good content and promote your subject or your ideas in the way it become frequently searched in SE.
- You have to collect existing documentations and articles about related topics to you, try to write a rich content full with chosen keyword and its variations.
- When you target your competitors over network after searching your keyword, you have to get much data from their web pages about their meta tags for example, which websites their exchanging with, or back linking from.
- If you have (hope so) html and some scripting knowledge you can open your competitors web page source code and collect information about header tags meta tags keyword density and so on.
- Those kind of information help you to chose the appropriate way
Important : unused or poorly used keyword are sometimes extremely useful to get high ranking over search engines or getting high traffic for example writing or sharing files and videos, so having good SEO tool free or commercial one is a the first building block you have to achieve, then you have to get a bloc-note and write down everything that interests you in that way when you get out far you can think about you next target, and steps to proceed.
On line page optimization and offline :
Page structure, layout, and general design
To have good ranking you have to don't include full page with untitled images, cause this way you're blocking search engine crawler to recognize you content, so you lose lot of opportunities.
Meta tags are the first attribute that search engine like google look for.
Second thing is header tag . Wich are included into your page body
Correct URL's are very important too, you should keep URL short with good webpage filename related to what your page is about
Search engines are enable to know what your web page images are about until you label them
Create a simple sitemap is and extremely basic and standard step for every webmaster want to go ahead in SEO strategies, having XHTML sitemap is also important, cause those sitemap are asked when you want SE crawler to fetch you website pages and content.
After set upping your website, you have to check for crawling stats, link stats and errors ex :
