subject: It's Your Show: Branding Your Name [print this page] It is time to flatter yourself and start the process of branding your name. You will not be the first person to do it, but with the right angle and effective strategies, you might be one of the successful ones. Take a minute to have a look into your closet - do you have a Dolce & Gabana shirt? Perhaps a Gucci bag tucked away somewhere? These are just examples showing how branding your name can spell success.
You Are What You Do
And branding your name will help people identify your name with what you can provide, so concentrate on what you do best, develop that as much as you can, and let the trumpets sound. This is where your success will lie. If you are branding your name to be identified as an expert, you really need to be true to your word and be in a position to deliver what you are saying you can.
It's all about 1st impressions, as well . When folks begin to take your word that you can deliver what you are saying you can and then you're not ready to, that will be branded on to you, too. So build up your prestige first by being good at what you do. For example, when you think of Donald Trump, you think of New York property, and when you think about Stephen King, you right away think of horrific stories, even if you haven't bought property from Trump or read a King book.
You and the Internet
Branding your name has also never been easier than it is today with all of the advances that the web has to give. You may have your own tiny nook under your name and be a dot com if you wish it. The cost of having a site name registered will cost less than dinner at a fine restaurant and will last you a lot longer.
As you start creating your online character, do not forget to be sincere, truthful, and consistent. In other words, your web persona must be a mirrored image of your real life. Not merely will being your self be simpler to portray online, it would also be easy to maintain. In as much as you are a singular person, let this uniqueness shine through in your internet site, blog, or maybe forum entries. Others can inspire you, but if you want to be efficacious in branding your name, you have to be original.
Sights and sounds
In branding your name better, you ought to have a 'look' or a 'feel' or a 'sound' that people will recognize as distinctly yours. Like when you see a Mercedes Benz, you will know it from a Honda. Or if you're watching Oprah, you get an idea of what a 'feel' is. If you've ever heard songs by Sting, you will know that he has his very own distinct 'sound' and you can easily identify him as the vocalist of a song when you hear it. These are the things that are 100% unique to these brands, and you want to come up with something that will make people think of you when they see, feel, or hear.
Your Name Is Everything
One of the questions that you're going to possibly be asking is, why is this such a big deal? The answer is easy. If you put yourself in the position of somebody who needs to buy something or acquire a contract for services, wouldn't you rather know whom you are dealing with instead of just leaving that as an unknown factor? Branding your name is a means of telling folk that this is who you are, this is your expertise. And according to what you know, you are backing up this product with your name.
