subject: The Elements Of Various Marketing Tools That You Should Know About [print this page] Knowledge about elements of various marketing tools can be quite helpful in making an informed decision regarding their use. Key elements of some of the important marketing tools are discussed here.
1. Email marketing: The elements of email based marketing are as follows:
Subject line: A subject line gives an idea about contents of an email. As per various surveys, decision on opening an email or not is taken mostly on the basis of its subject.
Content: It consists of the different offers, news about the industry of marketer and other useful information.
Distribution list: It has the list of all emails to which promotional emails are being sent.
2. Website: The important elements of a website are as follows:
Business details: Business details include the company name, its email address, URL and other information about it.
Logo: Logo appears on the top of a web page. It is generally accompanied by the companys slogan as well.
Web design: The buttons, images, navigation bars and themes etc fall under this element category.
Navigational links, product information and other important information about the company.
3. Corporate branding: The brand is composed of few things that are discussed here.
Logo: A logo of a company can be composed of symbols, icons or its name. These days, a logo is synonymous with a brand name.
Slogan: It is a phrase used for advertising purposes and serves the purpose of making an impression about the product or service being advertised.
Products and services: The products and services of a company too, become an integral part of its brand image.
4. Flyers: The elements of a flyer are:
Color: It includes all the colors that are used on a flyer.
Font size and type: Text is the medium with whose help information is conveyed. An effective flyer design has uniform font size and font type.
Graphics: Graphics include all the images, cartoons and actual photographs that are used in a flyer.
Template: A template is an important flyer element. New flyer designs can be designed quite easily with help of various templates. These can be used by professionals to create some interesting designs.
