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subject: Evaulating Web Site Performance (Part 1) [print this page]

Setting up a website is the very first step of an Internet

marketing campaign, and the accomplishment or deficit of

your site depends greatly on how clearly you have specified

your website goals.

If you are not clear what you want your site to

accomplish, it will most probably fail to accomplish

anything. Without goals to guide you in developing and

keeping track of your website, all your site will be is an online

broadcasting that you are in business.

If you expect your site to activate some form of action,

even if, it is visitors purchasing a product,or filling out a form so a representative can contact them,there are steps you can take to

insure that your website is operating at its maximize efficiency.

One of the first signals of how well your site is working for you is

observing the count of visitors in a given period of time.

A good baseline evaluation will be a month in which you haven't

been doing any exceptional offline promotional activities.

However, just by cause of hoards of people have passed through

your gates does not mean your site is flourishing.

Normally, you want those visitors to literally do something there.

It is equally vital to keep track the count of visitors to

your site who made a purchase. This figure is called the

site conversion rate, and it is an essential component of the

efficiency of your website.

To find the site conversion rate, take the count of

visitors per month and study the percentage of them

that actually performed the action your site is set up for.

Let me give you an example, if you had 2,500 hits to your site,

but only 35 of them purchased your product, your site conversion

rate equals 1.4%.

To calculate this figure, take your number of

visitors and divide that figure by the number of visitors

who made a purchase. Next, divide that result by 100 (25 ?00 X 100).

Evaulating Web Site Performance (Part 1)

By: Vonnee

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