subject: Link Popularity - An Easy Guide to Building Links to your Website [print this page] Link Building is vital for a good placement in any search engine and most website owners are unaware of this or don't really understand how it actually works.
Apart from good Keyword research and the right meta tags, linking building is an absolutely must for the success of any website and is an on going process, so make sure your put some time aside for this on a weekly basis or pay some one with experience to do it for you
Without it your website will certainly get no traffic.
There are 4 different types of Linking involved and each one is as important as the other.
If they are done correctly, they most certainly will give you a good ranking in the search engines.
They are :
Reciprocal Links
Oneway Links
MultiSite Links
Directory Listings
Reciprocal Linking
Quite simply - this is a link from your site to another and they link back to you. A bit of advise here is to only link to sites that are relevant to yours. i.e - If you are selling Cars - only link to Car websites, a link to a Health website will really do you no justice, and trust me I have seen hundreds of website owners make this mistake.
What's important here is not number of the links you have, but the quality and relevancy of the site your are linking back to. Be Selective and also take a good look at the sites linking to the site you want to link. It's really no good if this Car Site you want to link to has 40 reciprocal Links from Online Pharmacies.
1. Pay a SEO Company to do it for you. ( recommended - but can be quite expensive )
2. Buy Them
3. Link Exchange Sites.
4. Search for them on your own
Important : Do not add to many reciprocal links to quickly, build it up gradually otherwise you will be penalised by the search engines, as it will be seen as un-natural. A good way to start is not more than 10 to 20 in one month. As your site gets older you can start adding more.
Link Popularity - An Easy Guide to Building Links to your Website