subject: Tips To Use Radio Advertising [print this page] I read that in our country some radio listening is between five and seven hours per day. More than that they were using that. How can I best use the radio to promote my business?
Companies have spent almost $ 20 billion in 2000 on radio ads - even during the crisis of September 11, when print media has seen a rebound. You can gain space local radio, regional, and also national, depending on where you want to go for public. And you can use the radio to target ethnic groups, demographic (young people between 18 and 34, for example.)
Results are dependent on two factors: attractive spots and buying efficient communication medium. To get them both, we have to follow the instructions below:
Hire Professionals
Production of radio advertising is not something to make it personal. You'll need an agency or a company that experienced in creating the commercials or expertise in motivating your type of product or service.
Rule of radio ads were 60 seconds that was left on TV, still prevails in those 30 seconds. Regardless of the tone, destroyed or seriously announcement should be motivated through music, special effects and dialogue is usedto create the "pictures in words" to engage the listeners. If you ask a small market and VIP's from the radio station,theygives interest or credibility of the message, you can also choose the presenter to read an ad and leave it to the radio version.
How to save time
Here are four steps in buying the space radio:
1. Identify a narrow demographic target, established her characteristics or habits. Egg: Women between 25 and 54, and children who are under six years, residing in a particular geographical area.
2. Contact stations feel that reaching the target audience and ask them to include proposals for the group rate target audience and a map of area coverage.
3. Evaluate proposals for each post, paying attention to audience, frequency and cost as per share. "Audience" is the number of listeners in group target will be receiving the message. "Frequency" is the number of diffusion of the announcement, but every time a member of the target group will hear the message as per the frequency. And cost per share is the cost to reach 1% of the target population. Most ads are running at the same times ofa day when the largest percentage of the target listening station programs, not commercials broadcast by radio station (ROS), blocks of low-cost commercials broadcast during the night when very few of the target group members would listen to radio.
4. Select the best items for you and negotiate the campaign. Frequency is first priority and then includes as much audience. It takes multiple exposures to the message to become effective, so make sure that the target will hear the message several times, and then buy as many contacts as possible.
