subject: Myths Surrounding Search Engine Optimisation [print this page] The importance of choosing a reputable search engine optimisation company, such as SEO Consult Australia, is very important when embarking on a search engine optimisation campaign. At SEO Consult Australia, we use only white hat and ethical search engine optimisation techniques. There are search engine optimisation companies that use underhand and black hat SEO methods when dealing with a clients website, and this can get you penalised in the long term losing you traffic and business.
There are many myths surrounding search engine optimisation. One myth is that anybody can perform search engine optimisation on their website. In theory, yes, it is possible. But a large search engine optimisation campaign takes time to reap rewards and results, and there are many factors involved including on page search engine optimisation and off page search engine optimisation to consider, amongst others. Applying the basics at home wont get your website noticed by search engines and clients.
People also think search engine optimisation is only useful for people who have products to sell to consumers. Not so, search engine optimisation can applied to any website or online operation on the planet. An effectively streamlined website can be useful to people who want to get a message across a message of goodwill or a personal message, for instance.
The biggest search engine optimisation myth that exists is that a search engine optimisation campaign can yield results overnight. Not so. Campaigns take a long time to implement, and you should avoid any search engine optimisation consultancy who guarantees you a number one spot on Google. While this would be ideal in a perfect world, there is simply too much competition on the internet to guarantee this. You need to be grounded and realistic with what you want to achieve for your website.
It takes a lot of work and patience, but the results are worth it in the end. To find out more, visit us at SEO Consult Australia.
