subject: Banner Advertising - Allowing Other People's Marketing Efforts To Work To Your Advantage [print this page] Banner advertising benefits both the host as well as the advertiser. It only requires a small monetary investment and can be much more effective than more costly marketing methods. As the popularity of the internet continues to grow, it is essential to use in promoting your business. However, the ever-expanding virtual population can seem like an overwhelming group to begin to target. It can oftentimes feel like your marketing efforts are being sent out into a no-man's land where they never get noticed. However, with the right methods, it is possible to reach your ideal audience without maxing out your ad budget.
One of the reasons that banner advertising is so successful is that you can choose to advertise your business on a website that has related content. By doing this, your ad dollars go directly towards marketing people that are more likely to show an interest in your product. Therefore, this overcomes one of the major hurdles of reaching not just loads of customers, but ones who have a higher chance of making you money. Of course, you can spend lots of time and money figuring out what keywords people might use to find your product and placing expensive advertisements on search engines. However, this is a more cost-effective way to get similar, if not better, results.
The way in which this works out well, financially, for both you and the host, is that banner advertising is often run on a pay-per-click structure. This means that every time someone clicks on your banner, the hosting website gets paid. However, the reason this model serves you is that you usually only pay when someone visits your website. Therefore, if you decided to put a banner on a webpage that ends up not getting as much traffic as you would like, it really does not end up costing you anything. If you were fortunate enough to choose a related and highly visited site, you end up making your ad costs back with the amount of sales they bring in. It is truly a win-win situation.
Another way to benefit even more from this advertising technique is to run multiple banner ads. This gives you a better chance of reaching a wider audience. Products can often be marketed in various ways to a variety of groups. Therefore, you can tailor your banner toward a particular audience and place it on a website that attracts that specific group. Running effective campaigns at a low-cost gives good reason to implement banner advertising in your marketing plan.
