subject: Essential Skills For Marketing On Ezine Articles [print this page] One of the best ways you can kick-start any marketing campaign is by marketing on Ezine articles. Article marketing is one of the essential skills an Internet marketer must understand. There are several things to know if you are planning on doing a lot of article marketing.
"Research: The amount of research you put into your articles shows to your readers. There are two different kinds of research I am talking about here. One is article content research - you should try to stay up to date on your niche so you can keep producing articles in your niche that keep your readers up to date also. The other kind of research I want to talk about is keyword and niche research. You should be sure that your niche is one that gets a lot of searches on Ezine articles, and also that the keywords you have chosen are good high-ranking keywords. There are several external tools and online services for both these types of research. Anyone who is serious about this type of marketing should look into these services.
"Good Content: All your content should be clear, concise and grammatically correct. You should also be very aware of Internet formatting because it differs from off-line writing in a lot of ways.
"Amount of Content: Most people agree that writing five or six articles a day in your niche is very important and the way to go. I think this will work but you can achieve measurable results with only two or three articles. I think it best just to see how much article writing you can handle.
"Length of Articles: Ezine accepts articles of 400 words or more. So anytime you are doing marketing on Ezine articles it is very important you have at least 400 words per article.
"Resource Box: This is the single most important piece of information on any Ezine article. It is the box of information at the end of the article that includes the name of the author and also a link to his or her website. This resource box is the reason to use this sort of marketing. This is how you drive traffic to your squeeze or landing page.
If you keep these 5 things in mind while you are working on articles, or are even considering marketing with Ezine articles, you will get results. I do not think any online marketing strategy is complete without article marketing. There are hundreds of places to submit an article to, but Ezine is THE standard which all the other services are held to.
