subject: Web Analytics: Get to know more about your visitors [print this page] Author: anishka Author: anishka
Web Analytics actually involves analysis of a series of quantitative indicators that provide a good idea about the behavior of visitors to a particular website. The analysis helps in evaluating the performance of your website so that you may take corrective measures if anything goes wrong. Web analytics services include the collection of visitors data from log files and the tagging of each webpage with JavaScript. The analysis will help you in identifying whether the visitor is new or the old one. With these reports, you come to know about the strengths and weaknesses of your website. You also come to know which pages were visited most by the users and which keywords are more relevant for your WebPages. There are two categories of web analytics services. These are off site and on site analytics. Off site analytics includes the measurement of sites visibility, potential audience and the buzz in the online market. On site web analytics includes performance of your site in a commercial context. It involves writing of good quality landing pages so that users may be prompted to buy a product from your site. A web analytics company will analyze several factors like number of new, unique or repeat visitors, bounce rate, page view and session durations, active time, engagement time, click path, page depth, exits, hits etc. After analyzing all these factors, an analytics service provider will give you informed advice to boost the sales of products and services that your website offers. Prominent methods that web analytics companies employ to know about the nature of visitors to your site are web server log file analysis, page tagging, sniffing, and click analysis. All of these methods have their pros and cons and no method could be considered fool proof. A web analytics service provider will proceed systematically to know the performance of your website on the internet. First and foremost, he will identify the basic needs and expectations of your prospective customers. Thereafter, he will identify the goals of your site and recommend necessary changes in it. Finally, he will suggest ways to improve your marketing campaigns and strategies. Some people think that more hits mean more revenue for their company. This is not true all the time. What if you have more hits and also high bounce rate? In that case, you will be having losses despite more traffic to your site. Bounce rate increases if your site attracts wrong type of traffic or your WebPages do not provide the information which the users are looking for. A credible web analytics company will also give due consideration to drop out rate of the visitors. The web analytics service provider should email or call the visitor to know the reason why exactly she or he abandoned the site? But before he could do so, he must get the contact information of the visitor. For this, one should prompt the visitor to furnish his contact information before he orders a product or navigates away from your site.About the Author:
Anishka is a writer. She has more than 10 years of experience in Travel Industry. She is assisting iSearchsolution last 5 years.
