subject: Seo Agency Types - White Hat Seo Agency Vs Black Hat Seo Agency [print this page] There are so many SEO agencies around and from my experience I will discuss some of the white hat & Black hat practices.
Black hat SEO Agency
This type of SEO is simply what you want to avoid as they practice in opposition to search engine quality guide lines.
Web optimization:
Example of what a black hat SEO agency perform a search engine optimization to a website including
Page title: Swarm the page title with keywords.
Paragraphs: Stuff the paragraph with a high keyword density; including invisible text, invisible links.
Links: link from reciprocal sources, link from bad neighborhood, high number of links.
Heading: misuse the heading tag by reusing it all over the page.
Make pages primarily for search engines
Use cloaking or sneaky redirects.
Excessive usage of duplicate content.
Google Local Map:
Business Name - attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name, Include phone numbers or advertising text or URLs in the business name
Physical Location - create listings at locations where the business does not physically exist
Attempts to exaggerate the review by adding fake reviews.
White hat SEO Agency
This is the best SEO agency to select for your business as they follow the search engine equality guide line. Some practices include:
Design a web site for readers only not for search engine. Examples including:
Page title is kept relevant to page content and keywords are not repeated.
Paragraphs are rich full of useful material that visitors may look for and link to this pages.
Links: links from relevant sites and from a high page rank, also links from blog comments where they add value to blogs content.
Heading: is used only where it is required.
Do not use cloaking or sneaky redirects.
Page contents are useful and never repeated or copied from another website.
As for Google local Map
Business Name only the business name is written followed by company description. Do not include phone numbers or advertising text or URLs in the business name.
Physical Location - Business location is correct and it is the physical location of the business.
Business reviews are genuine and more recognised by the Search Engine and hence will give you a better raking.
Finally I say you need to be careful when you are selecting an SEO agency and I recommend a white hat SEO Agency is an agency that follows the search engine quality guide line and attempts to optimize your website with clean and quality practices that will keep you away from search engine index exclusion. Unlike the black hat SEO Agency that will use short cuts and dirty tricks to give you a short period of high ranking following by search engine index exclusion. If you want your website to be removed from the index then used black hat SEO tactics. If your website is removed from the index the search engine may not accept you again to be re included in the index as you will be suspicious of repeating the same tricks.
