subject: Layout And Formatting Points For Your Custom Inserts [print this page] Custom inserts printing requires some precision with its layout and formatting. You are not just creating a simple document when you create your inserts you know. Moreover, not even inserts templates can teach you the proper layout and formatting that will work effectively on readers. So before you lay everything out using your inserts templates, you might want to know a few useful layout and formatting points for your custom inserts. Let me give you a few of the most important points you might want to know about in inserts printing.
Keep a straightforward layout The general rule that you might want to follow when formatting your inserts is to keep the layout straightforward. It is not really good to have a custom insert that is too messy with many different columns, sections and design elements. Since an insert is usually just a single or double page work, you just need a simple headline, image and text layout setup and little else really. This makes your inserts easier to read and to understand, giving it a more effective chance of getting its message across without boring readers. So make sure you make it a point to always keep a straightforward inserts printing layout.
Place headlines and main images on top or top left Now, to make your headlines and images more effective in your layout for inserts printing, a great rule to follow is to always place them at the top or at the top left of the layout. This is the area that most readers look at first in an insert. So it is always good to reserve an interesting image or headline in that area so that you can hook readers into reading the rest of your inserts. You should be able to get more responses from your inserts with this clever layout practice.
Use a minimum of two font styles Now, to keep a coherent look with the layout of your inserts, it is important that you ONLY use a minimum of two font styles. Anything more and your color inserts will actually look like a messy patchwork of content that does not really go together too much. So do not let yourself go with your Inserts font styles. Choose one or two unique, simple and workable font styles that should help you create a good format layout for your inserts. Believe me, it is not as boring as you think when you use only one or two fonts. It really makes designs look more refined.
Vary your font size and typeface for emphasis If you do need to emphasize certain elements though in your inserts design, you should know that you can try to vary your font size and of courses your font typeface (italic and bold) to make those elements more visible. You can use bold elements for your headlines and sub headlines, while italic elements can come in for quotations and captions etc. By doing this, you can attract attention to those lines without being too wild or loud about it.
Draw readers eyes to your call to action Finally, an important layout rule that you should always consider is to always draw readers eyes to your call to action. Inserts are of course made to have readers respond to them in a certain way. Some invite people to buy stuff, some others invite people to learn stuff or do something important. You should always emphasize these call to actions with appropriate text formatting as well as additional images and indicators that make the section highly visible. The more people see this invitation the act, the more people should respond to your inserts printing. That is why you should always layout your inserts so that people are directed to those call to action elements.
Great! With all those tips, there should be problems at all when you print your own custom inserts. You should be able to format and layout your color inserts all by yourself effectively.
