subject: Analyzing Website Traffic ( Part 2) [print this page] Your website will indeed has exit pages, such as a contact form or final
order, this is a page you can assume your visitor to exit rapidly.
However, do note that not every visitor to your
site is going to find specifically what they are looking
for, so statistics may give you sight of a number of different exit
pages. This is common unless you discern an exit trend on a
particular page which is not intended as an exit page.
You must closely analyze that exact page to
figure out what the problem is, in the event whereby a
significant percentage of visitors are exiting your website
on a page not designed for that
purpose.
Defining the possible weaknesses on that page, then
minor corrections in graphic or content may have a significant
force on the keeping visitors moving through your site instead
of exiting at the wrong page.
After you have evaluate your visitor stats, then it's time
to look at your phrases and keywords. Observe if particular
keywords are directing a specific type of visitor to your
site.
The more useful that keyword is, the more the visitors will
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase.
However, if you find a huge number of visitors are being misdirected to your site by a particular phrase or keyword, then that keyword demands adjustment.
Keywords are very essential to delivering quality visitors
to your site who are ready to do business with you.
Finally, if you distinguish that users are finding your website
by typing in your company name, it means you have accomplish a
significant level of brand recognition, and this is a definite sign
