subject: How To Get Traffic To Your Web Site To Make Money [print this page] To make money with a web site is the dream of many people on the internet. To achieve this goal you need to be successful at promoting your web site, which can be pretty simple, to drive traffic. Driving traffic involves creating marketing campaigns, and monitoring them regularly to measure their effectiveness.
Through the process of constantly revising your campaigns, they will gradually become more fine tuned. Several methods of marketing are possible. Let us review several of them.
Search engines can bring in more traffic than any other method of advertisement. It is essential that you optimize your website in a manner which is friendly with the crawlers. Google is the number one traffic source on the internet, and it is very competitive. Other search engines are easier to get high rankings on, but it is still quite hard to get high ranking on any engine without paying for it. Millions of people want to have high rankings, and as the internet grows, more webmasters compete for the same key words. You can expect this trend to become even more pronounced as time goes on.
Currently, article marketing is the primary way I use to promote my web site. Be sure to read the guidelines for each gallery before you submit an article. Galleries put articles in their database, if determined worthy of such placement. Typically, by putting your article on their site, you are giving any webmaster who visits the gallery permission to reprint your material, in the exact form it was found. This is one way you will generate extra traffic. Be sure that your correct domain name is included in your author resource box. Anchor text can be used to mask your URL, helping your search engine rankings. The use of targeted key words, as your anchor text, will help your SEO.
Pay Per Click Advertising is very effective, but it is a very quick way to go broke as well. My first internet sales came by using Google Adwords. I have since then been booted from using Google. I promoted a product that promoted a product Google did not like. They can terminate your account for any reason, and they did. You can lose money very fast with AdWords. I suggest you take the time to learn how to make a proper campaign. I lost several thousand dollars to learn this lesson. Do not assume you know what Google wants you to do, when creating a campaign. They want campaigns to be created a certain way, and for good reason. They want your ad to be relevant to the people searching on their engine. I do not recommend using other search engines, as I find their cost per click to be outrageous in many instances.
Reciprocal linking is not a favorite of mine. However, back links to your site are one method of getting a good search engine ranking with Google. Do not trade links with anyone who wants to trade. Make sure the pages you are linking to are actually indexed by Google. The higher the Google Page Rank they are the better it will be for you. Get the Google Tool Bar. It will tell you if a page has been indexed. If you hook up with a link farm somehow, Google will not even index your site. Make sure the sites you link to do not have insane amounts of links per page, as this will not serve you well anyhow.
Free classifieds are another way to advertise your site on a budget. Many webmasters submit to these free classified sites because they cost nothing. As times passes, it is less likely your ad will be seen. The key to free classified advertising is constantly testing your campaigns. Find a good classified site, such as Craigs List, and follow their guidelines. If it works for you, use it.
Email marketing is also quite powerful. Get an autoresponder. Start a newsletter. Get visitors to subscribe somewhere on your site. Build up a targeted subscriber base. Email them a newsletter about the subject matter on your site. It is nice to have a list of prospects anxious to buy anything you recommend. Don't ruin your reputation by recommending anything. Do include unsubscribe instructions, as it is the law. If you keep your subscribers happy, you should have no problem with this, but make sure you do it anyhow.
There are many strategies a person can use offline and online to promote a web site. Be creative and unafraid to test new ideas. Constantly experimenting, measuring the effectiveness of each campaign, will allow you to progress, and get ever more effective at promoting your website. Your website can be really simple and make big money. The key is to get targeted traffic, which can be yours by using these methods. Without traffic, you have no chance of making money. Enjoy your journey. I wish you the best.
