subject: Niche Marketing Articles - How Can You Market Your Niche Through Articles [print this page] Writing articles as a way of promoting your website and generating traffic is something that anyone who is serious about making money should do as a part of an overall strategy to gain traffic, exposure, and most importantly- sales. A lot of times, people will start out on the article marketing path and end up very frustrated because they just are not getting the results that they had hoped for.
Well, there are many reasons for why this can be, but rather than give up on an effective strategy, you need to adapt and figure out HOW to properly market your website and generate traffic through article marketing.
You might be saying to yourself right now that you never really considered yourself to be a writer, so why would anyone want to read any of the articles that you write?
Here's a little secret for you: Many successful marketers did not start out that way. They had to learn, they had to take chances, and they had to fine tune any method that they were using and THEN they started to see some really good results.
Don't make the mistake of thinking that just because you did not get straight A's in English class that you cannot still be an effective write... you can!
Here are some tips that will help you get started marketing in your niche through writing articles:
1. You have to do some preliminary research.
There are lots of free keyword tools that will help you to find out which words and phrases that people are using to find information in your niche and on your subject. Google has their own free keyword tool that should be able to help you out, and just by simply entering in "free keyword tool," you should be able to find many more out there. Besides doing keyword research though, you also want to take a look at some real market research that goes BEYOND just what phrases people are using. You want to get a real feel of what your average searcher is going to be like, that way, you can develop a proper marketing system that will gain you the most for the amount of work that you put in.
2. Try to get a conversational tone when you write your articles.
Most people do not really like to read. Hey, even the bookstores have trouble selling books nowadays. But, people still WILL read, when they find someone that has a personality that resonates with them. You need to be able to convey a little bit of that personality, maybe even a lot, if you want to write articles that people are going to not just enjoy, but also that they want to hear MORE from YOU.
3. Don't go OVERBOARD.
The purpose of article marketing is mostly to gain traffic and exposure. Sure, you will also gain backlinks from the articles that you write, but really, you want to generate TRAFFIC to your website, so that hopefully, you can convert that traffic into MONEY. So, don't try to write out a 3 page article and use that to lead people to your website. Keep it short and give them a reason to want to hear MORE.
