subject: Handy Search Engine Optimization Tips For Newbies [print this page] Search engine optimization (which is usually know by its abbreviation of SEO) is when a website and individual pages within that site are optimized for high placement on search engines such as Bing, Google and many others. There are two main parts to this: The way the site is designed and the way each page is put together - known as "on page" factors, and methods of promoting and publicizing the site and its pages - known as "off page" factors.
Getting pages to the top of the list with search sites (which is known as getting them a good ranking) is very important. Many of the people who will visit a site will find that site by searching. So the higher a page appears within the search results the more likely people are to visit. So good rankings will mean more visitors.
There are a number of factors for a web site designer to consider: Having structured site design is very useful to make the site easy to navigate and so that spiders don't get stuck. A site map is also very good so that every page can be found and indexed.
The way each page is written and constructed is important as well. The page needs to use good coding, if a spider encounters errors it may simply give up and not index that page. It is also useful to help a spider categorize a page properly by using relevant keywords in header tags, image names and alt text on the page and in meta keyword tags and descriptions within the html.
The most important area to concentrate on is off page factors. This is because of the way that modern search engines work. They try to rank pages by how useful they are to the visitor and the way they decide this is by the quantity and quality of links from other sites to the target page. They interpret this as a type of "vote" for the page.
It is a good idea for the links pointing to a web page or web site to be from a variety of different types of web site, social media and bookmarking sites, blogs and forums etc. Valuable links will come from other sites that are of high quality and themselves rank well with the search pages. Links should also be from sites that are relevant to the subject of the page they are linking to. It is true that the entire link building process will consumes lots of time. That's why you will need to utilize software like Auto Traffic Avalanche.
The methods and techniques used in Search engine optimization are constantly changing to keep up with the changes and refinements to the ranking algorithms. However, proving good quality will always succeed over time as the search pages are always trying to show good quality results.
