subject: How To Create Info Products: Learn The 4 Main Kinds Of Products That Are Easy To Create
[print this page] In the world of information products, there are dozens and dozens of things you can create to meet the needs and desires of your target audience. People want information in different ways because they learn best in different ways. Let's talk about four kinds of products that are easy to create:
1. Physical
A physical information product is written or tangible, something that can be held in your hand such as a book, manual, CDs, or DVDs.
2. Digital
Digital products are instantly downloadable such as pdf files, ebooks, and MP3s. This category also includes streaming files that you can view or listen to online such as videos, webinars, trainings made with Camtasia or similar programs, and audio files that you can listen to online provided by programs like Audio Acrobat or podcasts.
3. Experiential
These are personally delivered info products. They include workshops, seminars, live events, boot camps and retreats. Even though these aren't ones that perhaps you do the work once and get paid over and over, these are ones where you are working not one-to-one but one-to-many, and of course when you are doing these experiential events, that's when you create your information products, such as recording your live event and then being able to sell the DVDs as a package later on.
4. Electronic tools
The electronic tools include templates, software, or tools that enable the user to easily reach an end conclusion.
From those four categories, there's almost no limit to the way you can create products in different ways. Just to get you thinking, you could do e-books, e-courses, audio files, home-study courses, greeting cards, booklets, resource lists, board games, webinars, boot camps or retreats.
What about special reports, teleseminars, video files, newsletters, assessments, card decks, interviews, public speaking, or quizzes?
Other ideas are licensing, how-to guides, training manuals, CDs, DVDs, ezines, tutorials, checklists, seminars or live events, group coaching, reference guides and also software and templates.
I don't want you to go into overwhelm, but I'm sure that this will open your mind, regardless of your niche,to what you can create or how you can create a product in one of these formats. Are there any formats from this list that immediately jump out at you of how you can package your knowledge into a product?
How you can gift wrap your knowledge into a product? I like to say "gift wrap" because the 9 out of 10 people that really want your information or want to know more about what you know, they think it is a gift, whether they're paying for it or whether it's for free. If they can receive or learn ways of how to gain pleasure or avoid pain, it is a gift.
When you give them that gift in the way that they learn best, whether it's through listening, reading, handling, or experiencing, then your sales will reflect it! Even products you already have can be repurposed into a different format such as transcribing your audios into text to make ebooks, articles, and special reports, or turn your workshops into DVDs (to watch), audio CDs (to listen to), and home study courses (to read and handle).
These ideas are just the tip of the iceberg. Look at what you already have and put a plan in place to turn that same good information into different kinds of products to appeal to more people.
