subject: Reward Your Customers And They Will Keep Coming Back [print this page] The best way to promote your business isn't by spending a lot of money on mass media. That's what all of your competitors are doing and they are spending a lot of money in the process. There are a lot better ways to expose your business to the world that doesn't cost nearly as much as buying television and radio time. There are better ways to do it and all you need to do is put your creativity to good use and come up with something different that will help you stand out.
By visiting an online store that sells custom promotional products, it is quickly evident that there are a whole bunch of items that can be used for just about any type of business. It is easy to find a great many useful items from basic tools to coffee mugs. There are items that are made specifically in an Eco-friendly way and others that are just for fun. It just depends on what your business needs.
When is the last time you actually refused to turn the radio or television channel when it was time for a commercial break? Most people simply tape their shows and watch them later so they can just go fast forward past their commercials. You can't do that when you are using a pen or a notebook and you can't avoid seeing the name of the company that has its logo imprinted on it.
The objects that you decide to customize for your company can be given away and also sold. It depends on the item and the type of business. If the desire is just to get the name of the business seen then inexpensive giveaways works well. There are many low cost items that can be kept at the office and then given to customers walking in. There are many lightweight inexpensive items that can be added to shipments from web stores.
Free promotional items are also a great way to make your big spending customers happy. You owe them a little more than a simple pen, so thank them for their service with a more expensive gift. It doesn't have to bankrupt the company, but it will serve to remind them that they had a good time doing business with you and they will likely keep coming back for more.
