subject: Bpo On The Social Turf [print this page] The BPO industry, like other industries that have been successful over the years, faces the question of being committed to the social cause. It's part of the corporate identity of the bigger names in business to build up a bridge to include the social fabric they are part of. You may have seen parks and hospitals being constructed by the industry leaders in an effort to expand their brand connection. The call center industry has contributed more intricately to the social cause that it seems at face value. It's not without reason that governments and administrators of countries welcome call centers in their region. Here's a list of areas where the telemarketing sector contributed towards the social cause:
1.Call centers provide employment. The BPO units have opened their doors to the fringe professionals as well, like retired personnel and housewives. The call center is also the destination for several professionals who don't really have a high degree of academic achievement. There are many college-goers and other students who are working as answering service agents and at the same time studying during the day. Several telemarketing agents do not have the required qualification to make it to any other marketing sector. However, for telemarketing services, all they need is skill and the confidence to work as telesales outsourcing executives.
2.Because of the call center units, there is a change in the social thinking of the areas that have BPO hubs. Working at night was an unheard-of aspect of working life in the developing countries. With the establishment of the answering service departments that catered to the markets that could be tapped only during the night (as in countries like India), the professionals subscribing to these call centers did not have a choice. There was initial hesitation but because of the overwhelming response to the telemarketing sector and the money involved as salary, it disappeared over time. The social thinking changed.
3.The business process outsourcing sector has prompted the administrators to set up the infrastructure for the BPO hubs. The government of countries and states has taken the initiative to construct roads and other transport facilities for the convenience of the call center agents. The government has made provisions for the telemarketing agents to be able to commute at night without the fear of getting stuck or being subjected to other safety issues. It is important for the security of the area to be beefed up during the night. This benefit rubs off on the other residents of the area.
4.The BPO service sector pumps in high amounts of cash into the economy of the area. The revenue earnings of the government that houses a call center hub is way beyond their earnings from other industries. The cash flow doesn't end there. The telemarketing agents are paid handsomely, more than professionals of other industries. The rise in the salary is reflected in the cost of living. The social life of the agents working in telemarketing services is completely different from what it was before they joined the industry.
