subject: Authentic Personal Branding - Your Meal Ticket In Mlm [print this page] Newsflash, no one cares about your business but you! Perhaps you've been involved in different network marketing companies and heard people hype up the companies as if it were the best opportunity out there. They tell you that there's nothing like it anywhere, that you would be absolutely crazy to leave and that outsiders would be crazy not to join. After hearing this, you approach any and everyone you can think of about your biz-op and what is their reaction? I don't care! Whether that prospect says it verbally or with body language they don't care one ioda about your compensation plan, products, etc. They care about you and what you can do for them. Period, end of discussion! This is what the big-time network marketers have discovered.
They have mastered the art of personal branding by being able to provide valuable information and content to the masses and they communicate they're niche very well. They provide value through their blogs, articles, videos, and promote those valuable pieces of content through mediums such as facebook, twitter, and youtube. One of the key factors is that they do this with the willingness to help other network marketers and give away this information free of charge. This practice helps you tremendously in building relationships with your students and makes them feel as though they have a responsibility to join you in business because you have provided them immeasurable value. You see, the heavy hitters understand that the industry is called "Network Marketing" for a reason. The fact is that you must be trained to market, whether it be offline and/or online. However, you must remember the importance of the "networking" aspect and build solid relationships. You do that through creating great value.
