subject: 2(x)ist - Underwear Company Of The Future [print this page] The men's underwear market has long been a place where the mundane and the average held sway; while women have always been able to call on exciting and exotic names and designs for their lingerie choices, men have been left to stand by, a secondary afterthought in the minds of designers.
Enter 2(x)ist, a brand that by its own admission has set out to redefine the nature and presentation of mens underwear, and one that has succeeded in the best possible way.
With a fresh outlook on underwear for men that is shaped by the current influences of popular culture think the modern take on skater and surfer wear and a very original look at the way underwear is perceived - 2(x)ist has taken standard thought and twisted it out of shape; the influence of the classic designs is still clearly evident, but the modern 21st century look at the way men choose underwear is something that may well shape the market in the future.
The company has a fresh take on almost every aspect of the market sector, and prides itself on its understanding of modern marketing practices and attention to detail. Like many things that are marketed in the digital age much emphasis is put on the product itself the days of fancy packaging are long gone where 2(x)ist is concerned.
With top level events such as men's fashion shows and celebrity auctions plus link ups with famous brands that are known the world over 2(x)ist has shown that it is ready to lead the way in the world of innovative and impressive men's underwear, and in case you think its all style over substance the primary aim of 2(x)ist is to produce great underwear for men that is comfortable to wear and attractive.
This is a forward thinking company that is entirely in tune with the 21st century ethos we commend 2(x)ist on doing what many should have done before.
